{"id":35229,"date":"2025-03-04T23:43:25","date_gmt":"2025-03-04T23:43:25","guid":{"rendered":"https:\/\/ww3.aurorainbox.com\/?p=35229"},"modified":"2026-03-13T18:13:49","modified_gmt":"2026-03-13T18:13:49","slug":"que-es-whatsapp-business","status":"publish","type":"post","link":"https:\/\/www.aurorainbox.com\/en\/2025\/03\/04\/what-is-whatsapp-business\/","title":{"rendered":"\u00bfQue es WhatsApp Business y como puede impulsar tu negocio en 2026?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"35229\" class=\"elementor elementor-35229\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a53157 e-con-full e-flex e-con e-parent\" data-id=\"5a53157\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d702eea e-con-full e-flex e-con e-child\" data-id=\"d702eea\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-458b0f9 elementor-widget elementor-widget-spacer\" data-id=\"458b0f9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c44ec2a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c44ec2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">WhatsApp Business is a <a href=\"https:\/\/www.aurorainbox.com\/en\/2025\/01\/30\/from-freelancer-to-company-scale-your-communication-on-social-networks-without-hiring-more-staff\/\"><span style=\"color: #5f2db0;\"><strong>application designed specifically for small and medium-sized enterprises (SMEs)<\/strong><\/span><\/a> with the goal of facilitating fast, efficient, and professional communication with customers. Unlike the standard version of WhatsApp, WhatsApp Business incorporates advanced features that improve customer service, automate responses, and better organize contacts. Stay tuned for this article to learn more about WhatsApp Business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5e07d elementor-widget elementor-widget-spacer\" data-id=\"2a5e07d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f99d8b2 e-con-full e-flex e-con e-child\" data-id=\"f99d8b2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5d38e61 e-con-full e-flex e-con e-child\" data-id=\"5d38e61\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd00443 elementor-widget elementor-widget-spacer\" data-id=\"bd00443\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e067940 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e067940\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"bi-gear-fill\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed58df6 e-con-full e-flex e-con e-child\" data-id=\"ed58df6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4bc0e cea-mobile-align-center elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-ceasectiontitle\" data-id=\"7f4bc0e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"ceasectiontitle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"section-title-wrapper\"><div class=\"title-wrap\"><h2 class=\"section-title\">Main features of WhatsApp Business<\/h2><\/div><!-- .title-wrap --><div class=\"section-description\"><\/div><!-- .section-description --><\/div><!-- .section-title-wrapper -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42802b9 cea-mobile-align-center elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-ceasectiontitle\" data-id=\"42802b9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"ceasectiontitle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"section-title-wrapper\"><div class=\"title-wrap\"><h2 class=\"section-title\"><span class=\"title-prefix\">1. Business profile<\/span> <\/h2><\/div><!-- .title-wrap --><div class=\"section-description\"><\/div><!-- .section-description --><\/div><!-- .section-title-wrapper -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15de3d4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"15de3d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Businesses can set up a profile with key information such as address, hours of operation, website, and product or service descriptions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a63b58a cea-mobile-align-center elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-ceasectiontitle\" data-id=\"a63b58a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"ceasectiontitle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"section-title-wrapper\"><div class=\"title-wrap\"><h2 class=\"section-title\"><span class=\"title-prefix\">2. Automatic messages and quick responses<\/span> <\/h2><\/div><!-- .title-wrap --><div class=\"section-description\"><\/div><!-- .section-description --><\/div><!-- .section-title-wrapper -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-888adf9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"888adf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>WhatsApp Business allows you to schedule welcome messages, automatic responses to frequently asked questions, and away messages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9043dfe cea-mobile-align-center elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-ceasectiontitle\" data-id=\"9043dfe\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"ceasectiontitle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"section-title-wrapper\"><div class=\"title-wrap\"><h2 class=\"section-title\"><span class=\"title-prefix\">3. Tags to organize contacts and conversations<\/span> <\/h2><\/div><!-- .title-wrap --><div class=\"section-description\"><\/div><!-- .section-description --><\/div><!-- .section-title-wrapper -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-012f2ba elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"012f2ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Labels help you classify customers and conversations by status, such as \u201cnew customer,\u201d \u201corder in process,\u201d or \u201cpending payments.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b50460f cea-mobile-align-center elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-ceasectiontitle\" data-id=\"b50460f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"ceasectiontitle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"section-title-wrapper\"><div class=\"title-wrap\"><h2 class=\"section-title\"><span class=\"title-prefix\">4. Catalog of products and services<\/span> <\/h2><\/div><!-- .title-wrap --><div class=\"section-description\"><\/div><!-- .section-description --><\/div><!-- .section-title-wrapper -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecdd7b4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ecdd7b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Businesses can create an in-app catalog to showcase their products and services in a visual and accessible way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e636d cea-mobile-align-center elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-ceasectiontitle\" data-id=\"47e636d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"ceasectiontitle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"section-title-wrapper\"><div class=\"title-wrap\"><h2 class=\"section-title\"><span class=\"title-prefix\">5. Integration with WhatsApp Web<\/span> <\/h2><\/div><!-- .title-wrap --><div class=\"section-description\"><\/div><!-- .section-description --><\/div><!-- .section-title-wrapper -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bea5fc3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bea5fc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It allows you to manage messages from a computer, facilitating customer service and improving productivity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81162e6 cea-mobile-align-center elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-ceasectiontitle\" data-id=\"81162e6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"ceasectiontitle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"section-title-wrapper\"><div class=\"title-wrap\"><h2 class=\"section-title\"><span class=\"title-prefix\">6. WhatsApp Business API<\/span> <\/h2><\/div><!-- .title-wrap --><div class=\"section-description\"><\/div><!-- .section-description --><\/div><!-- .section-title-wrapper -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c335f6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5c335f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For larger companies,<a href=\"https:\/\/www.aurorainbox.com\/en\/2025\/03\/20\/what-is-api-in-whatsapp-business\/\"> <span style=\"color: #5f2db0;\"><strong>WhatsApp offers an API<\/strong> <\/span><\/a>which allows the platform to be integrated with CRM systems, chatbots and other automation tools.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6161866 e-con-full e-flex e-con e-child\" data-id=\"6161866\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-22e6faa e-con-full e-flex e-con e-child\" data-id=\"22e6faa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e30007 elementor-widget elementor-widget-spacer\" data-id=\"7e30007\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35bc1ad elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"35bc1ad\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"bi-bookmark-check-fill\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e1b778 e-con-full e-flex e-con e-child\" data-id=\"8e1b778\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e752f2b cea-mobile-align-center elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-ceasectiontitle\" data-id=\"e752f2b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"ceasectiontitle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"section-title-wrapper\"><div class=\"title-wrap\"><h2 class=\"section-title\">Benefits of using WhatsApp Business<\/h2><\/div><!-- .title-wrap --><div class=\"section-description\"><\/div><!-- .section-description --><\/div><!-- .section-title-wrapper -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-110de7c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"110de7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2523\" data-end=\"2614\">Knowing what WhatsApp Business is can bring numerous benefits to your business, including:<\/p><ul data-start=\"2616\" data-end=\"3000\"><li data-start=\"2616\" data-end=\"2711\"><strong data-start=\"2618\" data-end=\"2661\">Improve communication with customers<\/strong> to the <a href=\"https:\/\/www.aurorainbox.com\/en\/2025\/01\/30\/automate-responses-whatsapp-instagram-facebook\/\"><strong><span style=\"color: #5f2db0;\">offer quick and personalized responses.<\/span><\/strong><\/a><\/li><li data-start=\"2712\" data-end=\"2807\"><strong data-start=\"2714\" data-end=\"2737\">Automate processes<\/strong> with predefined responses, reducing manual workload.<\/li><li data-start=\"2808\" data-end=\"2897\"><strong data-start=\"2810\" data-end=\"2846\">Facilitates query management<\/strong> using labels and organizational tools.<\/li><li data-start=\"2898\" data-end=\"3000\"><strong data-start=\"2900\" data-end=\"2939\">Increase customer confidence<\/strong> by offering a verified and professional business profile.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfb28c0 e-con-full e-flex e-con e-child\" data-id=\"dfb28c0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f6b34b7 e-con-full e-flex e-con e-child\" data-id=\"f6b34b7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e73fa elementor-widget elementor-widget-spacer\" data-id=\"f9e73fa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f81e20 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0f81e20\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"bi-3-square-fill\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-151bc3c e-con-full e-flex e-con e-child\" data-id=\"151bc3c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-896a832 cea-mobile-align-center elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-ceasectiontitle\" data-id=\"896a832\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"ceasectiontitle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"section-title-wrapper\"><div class=\"title-wrap\"><h2 class=\"section-title\">Conclusion<\/h2><\/div><!-- .title-wrap --><div class=\"section-description\"><\/div><!-- .section-description --><\/div><!-- .section-title-wrapper -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d442aa9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d442aa9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3019\" data-end=\"3346\">WhatsApp Business is a powerful tool for <a href=\"https:\/\/www.aurorainbox.com\/en\/2025\/02\/01\/improve-customer-service-digital-tools\/\"><span style=\"color: #5f2db0;\"><strong>Improve customer service and optimize business communication<\/strong><\/span><\/a>Whether for small businesses or large enterprises looking for a scalable API-powered solution, this platform facilitates customer interaction and helps drive sales efficiently.<\/p><p data-start=\"3348\" data-end=\"3446\">If you&#039;re not using WhatsApp Business for your business yet, now&#039;s the time to take advantage of all its benefits!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e08812b elementor-widget elementor-widget-spacer\" data-id=\"e08812b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfQue es WhatsApp Business y como puede impulsar tu negocio? WhatsApp Business es la version empresarial de WhatsApp, disenada por..<\/p>","protected":false},"author":2,"featured_media":35519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,32,83,84],"tags":[],"class_list":["post-35229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulo","category-inbox","category-whatsapp","category-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es WhatsApp Business y c\u00f3mo puede impulsar tu negocio?<\/title>\n<meta name=\"description\" content=\"Descubre qu\u00e9 es WhatsApp Business, c\u00f3mo funciona y los beneficios que puede traer para tu empresa en la comunicaci\u00f3n con clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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