{"id":38956,"date":"2026-05-22T09:00:00","date_gmt":"2026-05-22T09:00:00","guid":{"rendered":"https:\/\/www.aurorainbox.com\/?p=38956"},"modified":"2026-05-22T09:00:00","modified_gmt":"2026-05-22T09:00:00","slug":"comparativa-360dialog-wati-aurora-latam","status":"publish","type":"post","link":"https:\/\/www.aurorainbox.com\/en\/2026\/05\/22\/comparative-360dialog-wati-aurora-latam\/","title":{"rendered":"360dialog vs Wati vs Aurora Inbox for LATAM (2026)"},"content":{"rendered":"<p>For SMEs in Latin America in 2026, the three most visible platforms for WhatsApp Business are 360dialog (an API-focused BSP), Wati (a platform with a flow builder and AI add-on), and Aurora Inbox (an AI-first platform with a real LLM agent, native RAG, and multichannel capabilities). Aurora Inbox leads for complete use cases (inbox + AI + catalog + scheduling + multichannel); 360dialog is good for companies that already have their own platform and only need reliable BSP access; Wati is an intermediate option that lags behind in terms of real AI.<\/p>\n<h2 id=\"resumen-rapido\">Quick summary<\/h2>\n<table>\n<thead>\n<tr>\n<th>Appearance<\/th>\n<th>Aurora Inbox<\/th>\n<th>Wati<\/th>\n<th>360dialog<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Guy<\/td>\n<td>AI-first platform<\/td>\n<td>Flow builder + AI add-on<\/td>\n<td>API BSP + Core Platform<\/td>\n<\/tr>\n<tr>\n<td>Real LLM Agent (GPT-5)<\/td>\n<td>Yes (native)<\/td>\n<td>Limited add-on<\/td>\n<td>No (it only provides API)<\/td>\n<\/tr>\n<tr>\n<td>RAG based on knowledge<\/td>\n<td>Native<\/td>\n<td>No<\/td>\n<td>No<\/td>\n<\/tr>\n<tr>\n<td>AI-powered navigable catalog<\/td>\n<td>Yes (3 \u00d7 3,000)<\/td>\n<td>Manual<\/td>\n<td>No<\/td>\n<\/tr>\n<tr>\n<td>Onboard scheduling<\/td>\n<td>Yes (Google Calendar)<\/td>\n<td>No<\/td>\n<td>No<\/td>\n<\/tr>\n<tr>\n<td>Multichannel<\/td>\n<td>4 channels<\/td>\n<td>WhatsApp only<\/td>\n<td>WhatsApp only<\/td>\n<\/tr>\n<tr>\n<td>LATAM support<\/td>\n<td>Native Spanish\/Portuguese<\/td>\n<td>Primary English<\/td>\n<td>Primary English\/German<\/td>\n<\/tr>\n<tr>\n<td>Starting price<\/td>\n<td>$99 USD\/month<\/td>\n<td>$49 USD\/month (without AI)<\/td>\n<td>Via conversation + setup<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"filosofia-de-cada-plataforma\">Philosophy of each platform<\/h2>\n<h3 id=\"aurora-inbox\">Aurora Inbox<\/h3>\n<p>AI-first platform built in Latin America for Latin America. Shared inbox + LLM agent with GPT-5 + native RAG + navigable catalog + onboard scheduling + true multichannel integration (WhatsApp + Messenger + Instagram + TikTok). Support and product available in Spanish, Portuguese, and English.<\/p>\n<h3 id=\"wati\">Wati<\/h3>\n<p>Originally from India. Platform with visual flow builder + WhatsApp + optional AI add-on. Strong in Anglo-Asian markets. The AI layer is relatively new and less sophisticated than AI-first platforms.<\/p>\n<h3 id=\"dialog\">360dialog<\/h3>\n<p>German BSP specializing in WhatsApp Business API access. Focus on reliability and European compliance. It offers a basic operational platform, but most clients use it as a pure BSP and build their own platform on top of it.<\/p>\n<h2 id=\"funcionalidades-clave\">Key features<\/h2>\n<h3 id=\"aurora-inbox-1\">Aurora Inbox<\/h3>\n<ul>\n<li>BSP authorized by Meta.<\/li>\n<li>Shared tray with roles, automatic routing, metrics.<\/li>\n<li>LLM Agent (GPT-5) with native RAG.<\/li>\n<li>Browseable catalog with up to 9,000 products.<\/li>\n<li>Onboard scheduling with Google Calendar.<\/li>\n<li>Multichannel: WhatsApp Cloud + Web, Messenger, Instagram, TikTok.<\/li>\n<li>Native integrations: HubSpot, Salesforce, Pipedrive, Shopify, RD Station, Zapier.<\/li>\n<li>7 dashboards.<\/li>\n<li>Pre-approved templates with validation.<\/li>\n<\/ul>\n<h3 id=\"wati-1\">Wati<\/h3>\n<ul>\n<li>BSP partnership (not owned).<\/li>\n<li>Basic shared tray.<\/li>\n<li>Visual flow builder.<\/li>\n<li>Approved templates.<\/li>\n<li>AI add-on (limited, no native RAG).<\/li>\n<li>Without an AI-navigateable catalog.<\/li>\n<li>No onboard scheduling.<\/li>\n<li>WhatsApp only.<\/li>\n<\/ul>\n<h3 id=\"dialog-1\">360dialog<\/h3>\n<ul>\n<li>BSP authorized by Meta.<\/li>\n<li>Access to the WhatsApp Business API.<\/li>\n<li>Basic operating platform (Click Inbox).<\/li>\n<li>Without flow builder or AI-first.<\/li>\n<li>No LLM agent with RAG.<\/li>\n<li>No navigable catalog.<\/li>\n<li>WhatsApp only.<\/li>\n<\/ul>\n<h2 id=\"precios\">Pricing<\/h2>\n<h3 id=\"aurora-inbox-2\">Aurora Inbox<\/h3>\n<ul>\n<li>Aurora CRM $99 USD\/month (3 users, 1 AI agent, 800 responses).<\/li>\n<li>Aurora AI $179 USD\/month (2 AI agents, 10,000 responses).<\/li>\n<li>Aurora AI Plus $329 USD\/month (3 AI agents, 20,000 responses).<\/li>\n<\/ul>\n<p>No markup per conversation.<\/p>\n<h3 id=\"wati-2\">Wati<\/h3>\n<ul>\n<li>Standard $49 USD\/month (without AI).<\/li>\n<li>Pro $99 USD\/month.<\/li>\n<li>Business $299 USD\/month.<\/li>\n<li>AI add-on with additional cost per use.<\/li>\n<\/ul>\n<h3 id=\"dialog-2\">360dialog<\/h3>\n<ul>\n<li>Setup fee typically \u20ac19-99.<\/li>\n<li>Per conversation (small markup on Meta rates).<\/li>\n<li>Monthly hosting \u20ac19-49.<\/li>\n<li>Typical total: $50-150 USD\/month for average usage.<\/li>\n<\/ul>\n<h2 id=\"cuando-elegir-cada-una\">When to choose each one<\/h2>\n<h3 id=\"aurora-inbox-3\">Aurora Inbox<\/h3>\n<ul>\n<li>You want everything in one product: tray + real AI + catalog + scheduling + multichannel.<\/li>\n<li>You operate in Latin America, Spain, Brazil.<\/li>\n<li>You need support in Spanish\/Portuguese.<\/li>\n<li>Volume 100-100K conversations\/month.<\/li>\n<\/ul>\n<h3 id=\"wati-3\">Wati<\/h3>\n<ul>\n<li>You want a familiar visual flow builder.<\/li>\n<li>Your usage is basic, without needing real RAG.<\/li>\n<li>The primary market is India or Southeast Asia.<\/li>\n<li>Low initial budget.<\/li>\n<\/ul>\n<h3 id=\"dialog-3\">360dialog<\/h3>\n<ul>\n<li>You already have your own operating platform and you only need BSP access.<\/li>\n<li>You operate in Europe with specific compliance requirements.<\/li>\n<li>Very high volume (&gt;100K conversations\/month).<\/li>\n<li>Engineering team builds on the API.<\/li>\n<\/ul>\n<h2 id=\"tabla-resumen-para-pymes-latam\">Summary table for LATAM SMEs<\/h2>\n<table>\n<thead>\n<tr>\n<th>Use case<\/th>\n<th>Best option<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>SME with a sales team that wants a real AI agent<\/td>\n<td>Aurora Inbox<\/td>\n<\/tr>\n<tr>\n<td>e-commerce store with a large catalog<\/td>\n<td>Aurora Inbox<\/td>\n<\/tr>\n<tr>\n<td>Agency that only needs a simple flow builder<\/td>\n<td>Wati<\/td>\n<\/tr>\n<tr>\n<td>Company with its own operating platform and a need for a BSP<\/td>\n<td>360dialog<\/td>\n<\/tr>\n<tr>\n<td>Multichannel company (WhatsApp + Messenger + IG + TikTok)<\/td>\n<td>Aurora Inbox<\/td>\n<\/tr>\n<tr>\n<td>Operation with strict European compliance<\/td>\n<td>360dialog<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"por-que-aurora-inbox-para-80-de-pymes-latam\">Why Aurora Inbox for 80% for LATAM SMEs<\/h2>\n<p>For Latin American SMEs focused on WhatsApp and with a real need for AI, Aurora Inbox combines the right pillars: a meta-level BSP + an LLM agent with RAG capabilities + a navigable catalog + onboard scheduling + multichannel support + Spanish-language support, all without markup per conversation. Wati and 360dialog are better for specific cases (simple flow builder, pure BSP), but not for the general application.<\/p>\n<p><a href=\"https:\/\/www.aurorainbox.com\/en\/Identity\/Account\/Register\/?Trial=1\">Start your free trial<\/a>.<\/p>\n<h2 id=\"preguntas-frecuentes\">Frequently Asked Questions<\/h2>\n<h3 id=\"cual-es-bsp-autorizado-por-meta\">Which BSP is authorized by Meta?<\/h3>\n<p>Aurora Inbox and 360dialog are direct authorized BSPs. Wati operates via partnerships.<\/p>\n<h3 id=\"cual-tiene-mejor-ia-en-2026\">Which one has the best AI in 2026?<\/h3>\n<p>Aurora Inbox by far \u2014 real LLM agent (GPT-5) with native RAG, browsable catalog and real tools.<\/p>\n<h3 id=\"cual-tiene-mejor-soporte-latam\">Which one has better support in Latin America?<\/h3>\n<p>Aurora Inbox \u2014 native Spanish\/Portuguese support and localized product.<\/p>\n<h3 id=\"cual-es-mas-barato\">Which one is cheaper?<\/h3>\n<p>Wati and 360dialog have cheaper entry points, but when comparing packages with real AI, Aurora Inbox comes out ahead in value.<\/p>\n<h3 id=\"soportan-tiktok-lead-ads\">Do they support TikTok lead ads?<\/h3>\n<p>Aurora Inbox only.<\/p>\n<h3 id=\"cual-migra-mejor-entre-plataformas\">Which one migrates better between platforms?<\/h3>\n<p>Aurora Inbox has an assisted migration process for accounts coming from any of the others.<\/p>","protected":false},"excerpt":{"rendered":"<p>2026 Comparison of 360dialog, Wati, and Aurora Inbox for LATAM SMEs: BSP, AI agent, catalog, multichannel, price. Which one to choose depending on your needs.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[518,210,519,237],"class_list":["post-38956","post","type-post","status-publish","format-standard","hentry","category-blog","tag-360dialog","tag-aurora-inbox","tag-comparativa-latam","tag-wati"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>360dialog vs Wati vs Aurora Inbox para LATAM (2026)<\/title>\n<meta name=\"description\" content=\"Comparativa 2026 de 360dialog, Wati y Aurora Inbox para PYMEs LATAM: BSP, agente IA, cat\u00e1logo, multicanal, precio. 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