{"id":38969,"date":"2026-05-28T14:00:00","date_gmt":"2026-05-28T14:00:00","guid":{"rendered":"https:\/\/www.aurorainbox.com\/?p=38969"},"modified":"2026-05-28T14:00:00","modified_gmt":"2026-05-28T14:00:00","slug":"roi-chatbot-whatsapp-como-calcular","status":"publish","type":"post","link":"https:\/\/www.aurorainbox.com\/en\/2026\/05\/28\/how-to-calculate-roi-of-whatsapp-chatbot\/","title":{"rendered":"WhatsApp chatbot ROI: how to calculate the return step by step (2026)"},"content":{"rendered":"<p>Calculating the ROI of a WhatsApp chatbot in 2026 involves five steps: (1) estimate the savings in operating costs (human hours replaced by AI), (2) estimate the increase in revenue due to improved conversion, (3) subtract the cost of the platform + Meta, (4) calculate the payback period, and (5) project the ROI over 12 months. For typical SMEs, the annual ROI is 5-15x the investment, with a payback period of 30-90 days. This guide provides the formula and real-world examples.<\/p>\n<h2 id=\"formula-del-roi\">ROI formula<\/h2>\n<pre><code>Annual ROI = (Operating Savings + Revenue Increase) - Annual Platform Cost ROI % = (Annual ROI \/ Annual Platform Cost) \u00d7 100\n<\/code><\/pre>\n<h2 id=\"paso-1-calcular-el-ahorro-operativo\">Step 1: Calculate the operating savings<\/h2>\n<h3 id=\"inputs-necesarios\">Required inputs<\/h3>\n<ul>\n<li><strong>Monthly conversations<\/strong> that your team handles.<\/li>\n<li><strong>Operating cost per human conversation<\/strong> (includes salary + time + infrastructure).<\/li>\n<li><strong>Self-resolution rate<\/strong> that AI will achieve.<\/li>\n<\/ul>\n<h3 id=\"formula\">Formula<\/h3>\n<pre><code>Annual_savings = Monthly_conversion \u00d7 12 \u00d7 Self-resolution_rate \u00d7 Cost_per_human_conversion\n<\/code><\/pre>\n<h3 id=\"estimacion-del-costo-por-conversacion-humana\">Estimated cost per human conversation<\/h3>\n<table>\n<thead>\n<tr>\n<th>Company size<\/th>\n<th>Agent cost\/month<\/th>\n<th>Conv\/month per agent<\/th>\n<th>Cost per conversation<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Latin American SMEs<\/td>\n<td>$1,500 USD<\/td>\n<td>300<\/td>\n<td>$5 USD<\/td>\n<\/tr>\n<tr>\n<td>Mid-market LATAM<\/td>\n<td>$2.500 USD<\/td>\n<td>500<\/td>\n<td>$5 USD<\/td>\n<\/tr>\n<tr>\n<td>US\/EU<\/td>\n<td>$4,000 USD<\/td>\n<td>400<\/td>\n<td>$10 USD<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"tasa-de-auto-resolucion-tipica\">Typical auto-resolution rate<\/h3>\n<ul>\n<li>Platform with simple flow builder: 30-40%.<\/li>\n<li>Basic AI platform: 50-60%.<\/li>\n<li>Platform with real LLM + RAG (Aurora Inbox): 70-80%.<\/li>\n<\/ul>\n<h3 id=\"ejemplo-pyme-con-2.000-convmes\">Example: SME with 2,000 conversions\/month<\/h3>\n<pre><code>Annual savings = 2,000 \u00d7 12 \u00d7 0.70 \u00d7 $5 = $84,000 USD\/year\n<\/code><\/pre>\n<h2 id=\"paso-2-calcular-el-aumento-de-ingresos\">Step 2: Calculate the increase in income<\/h2>\n<h3 id=\"inputs-necesarios-1\">Required inputs<\/h3>\n<ul>\n<li><strong>Current conversion rate<\/strong> from conversation to sale.<\/li>\n<li><strong>Average ticket<\/strong> for sale.<\/li>\n<li><strong>Lift by AI<\/strong> (typically 30-50%).<\/li>\n<\/ul>\n<h3 id=\"formula-1\">Formula<\/h3>\n<pre><code>Current_conversions_year = Monthly_conversions \u00d7 12 \u00d7 Current_conversion_rate Conversions_with_AI = Current_conversions \u00d7 (1 + Lift_AI) Additional_sales = (Conversions_with_AI - Current_conversions) \u00d7 Average_ticket\n<\/code><\/pre>\n<h3 id=\"ejemplo-continuado\">Continued example<\/h3>\n<p>Assuming current conversion 5%, ticket $300 USD, lift IA 40%:<\/p>\n<pre><code>Current Conversions = 2,000 \u00d7 12 \u00d7 0.05 = 1,200\/year Conversions with IA = 1,200 \u00d7 1.40 = 1,680\/year Additional Sales = 480 \u00d7 $300 = $144,000 USD\/year\n<\/code><\/pre>\n<h2 id=\"paso-3-calcular-el-costo-de-la-plataforma\">Step 3: Calculate the cost of the platform<\/h2>\n<h3 id=\"plataforma-meta-integraciones\">Platform + Meta + integrations<\/h3>\n<table>\n<thead>\n<tr>\n<th>Concept<\/th>\n<th>Small SME<\/th>\n<th>medium-sized SME<\/th>\n<th>Mid-market<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Platform (Aurora Inbox)<\/td>\n<td>$99-179\/mo<\/td>\n<td>$179-329\/mo<\/td>\n<td>$329-1.500\/mo<\/td>\n<\/tr>\n<tr>\n<td>Meta Rates<\/td>\n<td>$30-100\/mo<\/td>\n<td>$100-400\/mo<\/td>\n<td>$400-2,000\/mo<\/td>\n<\/tr>\n<tr>\n<td>Integrations<\/td>\n<td>$0 (native)<\/td>\n<td>$0<\/td>\n<td>Variable<\/td>\n<\/tr>\n<tr>\n<td><strong>Total monthly<\/strong><\/td>\n<td><strong>$130-280<\/strong><\/td>\n<td><strong>$280-730<\/strong><\/td>\n<td><strong>$730-3.500<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Annual total<\/strong><\/td>\n<td><strong>$1.560-3.360<\/strong><\/td>\n<td><strong>$3.360-8.760<\/strong><\/td>\n<td><strong>$8.760-42.000<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"paso-4-calcular-el-payback\">Step 4: Calculate the payback<\/h2>\n<pre><code>Payback (months) = Annual_platform_cost \/ (Annual_savings + Annual_increase) \u00d7 12\n<\/code><\/pre>\n<h3 id=\"ejemplo-continuado-1\">Continued example<\/h3>\n<pre><code>Annual platform cost = $179 \u00d7 12 + $80 \u00d7 12 = $3,108 USD\/year Total revenue = $84,000 + $144,000 = $228,000 USD\/year Payback = $3,108 \/ $228,000 \u00d7 12 = 0.16 months = 5 days\n<\/code><\/pre>\n<h2 id=\"paso-5-proyectar-el-roi-a-12-meses\">Step 5: Project the ROI over 12 months<\/h2>\n<pre><code>Annual_ROI = ($84,000 + $144,000) - $3,108 = $224,892 USD ROI % = $224,892 \/ $3,108 \u00d7 100 = 7.235% Multiplier = 73\u00d7\n<\/code><\/pre>\n<h2 id=\"tabla-resumen-roi-tipico-por-tamano\">Summary table: Typical ROI by size<\/h2>\n<table>\n<thead>\n<tr>\n<th>Company size<\/th>\n<th>Conv\/month<\/th>\n<th>Annual platform cost<\/th>\n<th>Annual Savings + Income<\/th>\n<th>ROI multiplier<\/th>\n<th>Payback<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Micro (1-3 users)<\/td>\n<td>500<\/td>\n<td>$1.500<\/td>\n<td>$35.000<\/td>\n<td>23<\/td>\n<td>30-45 days<\/td>\n<\/tr>\n<tr>\n<td>Small SME<\/td>\n<td>2.000<\/td>\n<td>$3.000<\/td>\n<td>$228.000<\/td>\n<td>76\u00d7<\/td>\n<td>5-15 days<\/td>\n<\/tr>\n<tr>\n<td>medium-sized SME<\/td>\n<td>10.000<\/td>\n<td>$7.000<\/td>\n<td>$1.140.000<\/td>\n<td>163\u00d7<\/td>\n<td>2-7 days<\/td>\n<\/tr>\n<tr>\n<td>Mid-market<\/td>\n<td>50.000<\/td>\n<td>$30.000<\/td>\n<td>$5.700.000<\/td>\n<td>190\u00d7<\/td>\n<td>1-3 days<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"variables-que-cambian-el-roi\">Variables that change ROI<\/h2>\n<h3 id=\"aumentan-el-roi\">They increase ROI<\/h3>\n<ul>\n<li>High auto-resolution (70%+).<\/li>\n<li>High average ticket price.<\/li>\n<li>Current conversion rate is low (more upside).<\/li>\n<li>High volume.<\/li>\n<li>Vertical with long sales cycle (B2B).<\/li>\n<\/ul>\n<h3 id=\"disminuyen-el-roi\">They decrease the ROI<\/h3>\n<ul>\n<li>Low auto-resolution (&lt;40%) \u2014 flow builder instead of real AI.<\/li>\n<li>Low price.<\/li>\n<li>Conversion already optimized (low ceiling).<\/li>\n<li>Low volume.<\/li>\n<li>Expensive setup (engineering).<\/li>\n<\/ul>\n<h2 id=\"errores-al-calcular-roi\">Errors in calculating ROI<\/h2>\n<ul>\n<li><strong>Ignore the lift on conversion.<\/strong> Simply counting the savings in human hours underestimates the ROI by 50-70%.<\/li>\n<li><strong>Assume very high self-resolution<\/strong> without full RAG.<\/li>\n<li><strong>Forget hidden costs<\/strong> (conversational markup, AI add-on, engineering).<\/li>\n<li><strong>Compare to non-optimized operation.<\/strong> The benchmark should be &quot;what if humans had a better process.&quot;<\/li>\n<li><strong>Project for 12 months assuming linear growth<\/strong> \u2014 the reality is that AI gets better with iteration.<\/li>\n<\/ul>\n<h2 id=\"calculadora-rapida\">Quick calculator<\/h2>\n<p>For quick estimation in a spreadsheet:<\/p>\n<pre><code>A1: Monthly conversations (input) A2: Cost per human conversation (input, default $5) A3: Auto-resolution rate (input, default 0.70) A4: Current conversion rate (input) A5: Average ticket (input) A6: AI lift (input, default 0.40) A7: Monthly platform cost (input, default $200) B1: =A1*12*A3*A2 (Annual savings) B2: =A1*12*A4*A5*A6 (Annual revenue increase) B3: =A7*12 (Annual cost) B4: =B1+B2-B3 (Net annual ROI) B5: =B4\/B3 (Multiplier) B6: =B3\/(B1+B2)*12 (Payback in months)\n<\/code><\/pre>\n<h2 id=\"por-que-aurora-inbox-maximiza-el-roi\">Why Aurora Inbox maximizes ROI<\/h2>\n<p>Aurora Inbox combines a high auto-resolution rate (GPT-5 + native RAG) with predictable cost and no markup, plus a platform with no setup fee. For Latin American SMEs, it&#039;s the combination that delivers the highest ROI in the shortest time.<\/p>\n<p><a href=\"https:\/\/www.aurorainbox.com\/en\/Identity\/Account\/Register\/?Trial=1\">Start your free trial<\/a> and measures the actual ROI in 30 days.<\/p>\n<h2 id=\"preguntas-frecuentes\">Frequently Asked Questions<\/h2>\n<h3 id=\"cual-es-un-roi-realista\">What is a realistic ROI?<\/h3>\n<p>10-100x in the first year for typical SMEs. Mid-market can reach 150-200x by scaling up.<\/p>\n<h3 id=\"cuando-debo-esperar-payback\">When should I expect payback?<\/h3>\n<p>SMEs: 30-90 days. Mid-market: 7-30 days.<\/p>\n<h3 id=\"como-mido-el-roi-real-vs-proyectado\">How do I measure actual vs projected ROI?<\/h3>\n<p>Compare current conversion with conversion 90 days post-implementation. The difference \u00d7 ticket \u00d7 volume = actual ROI.<\/p>\n<h3 id=\"la-auto-resolucion-cambia-el-roi\">Does self-resolution change ROI?<\/h3>\n<p>Drastically. The 70% vs 40% auto-resolving model offers 75% with greater operational savings.<\/p>\n<h3 id=\"mi-vertical-influye-en-el-roi\">Does my vertical influence ROI?<\/h3>\n<p>Yes. Verticals with high ticket and long cycle (B2B) have a higher absolute ROI; verticals with low ticket and high volume (B2C) have a higher relative ROI.<\/p>\n<h3 id=\"necesito-calcular-antes-de-invertir\">Do I need to calculate before investing?<\/h3>\n<p>Yes. Aurora Inbox offers a free trial to validate the ROI with your data before committing.<\/p>","protected":false},"excerpt":{"rendered":"<p>How to calculate the ROI of a WhatsApp chatbot in 2026 step by step: formula, inputs, typical cases and tool to estimate the return before investing.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[536,537,535,219],"class_list":["post-38969","post","type-post","status-publish","format-standard","hentry","category-blog","tag-calculo","tag-inversion","tag-roi-chatbot","tag-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ROI de chatbot WhatsApp: c\u00f3mo calcular el retorno paso a paso (2026)<\/title>\n<meta name=\"description\" content=\"C\u00f3mo calcular el ROI de un chatbot de WhatsApp en 2026 paso a paso: f\u00f3rmula, inputs, casos t\u00edpicos y herramienta para estimar el retorno antes de invertir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/3.94.236.79\/pt\/2026\/05\/28\/como-calcular-o-roi-de-um-chatbot-do-whatsapp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROI de chatbot WhatsApp: c\u00f3mo calcular el retorno paso a paso (2026)\" \/>\n<meta property=\"og:description\" content=\"C\u00f3mo calcular el ROI de un chatbot de WhatsApp en 2026 paso a paso: f\u00f3rmula, inputs, casos t\u00edpicos y herramienta para estimar el retorno antes de invertir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/3.94.236.79\/pt\/2026\/05\/28\/como-calcular-o-roi-de-um-chatbot-do-whatsapp\/\" \/>\n<meta property=\"og:site_name\" content=\"Aurora Inbox\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100089808166715\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-28T14:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aurorainbox.com\/wp-content\/uploads\/2025\/01\/Datos-Automotriz-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"alejandro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aurorainbox\" \/>\n<meta name=\"twitter:site\" content=\"@aurorainbox\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alejandro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WhatsApp chatbot ROI: how to calculate the return step by step (2026)","description":"How to calculate the ROI of a WhatsApp chatbot in 2026 step by step: formula, inputs, typical cases and tool to estimate the return before investing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/3.94.236.79\/pt\/2026\/05\/28\/como-calcular-o-roi-de-um-chatbot-do-whatsapp\/","og_locale":"en_US","og_type":"article","og_title":"ROI de chatbot WhatsApp: c\u00f3mo calcular el retorno paso a paso (2026)","og_description":"C\u00f3mo calcular el ROI de un chatbot de WhatsApp en 2026 paso a paso: f\u00f3rmula, inputs, casos t\u00edpicos y herramienta para estimar el retorno antes de invertir.","og_url":"https:\/\/3.94.236.79\/pt\/2026\/05\/28\/como-calcular-o-roi-de-um-chatbot-do-whatsapp\/","og_site_name":"Aurora Inbox","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=100089808166715","article_published_time":"2026-05-28T14:00:00+00:00","og_image":[{"width":1080,"height":780,"url":"https:\/\/www.aurorainbox.com\/wp-content\/uploads\/2025\/01\/Datos-Automotriz-3.jpg","type":"image\/jpeg"}],"author":"alejandro","twitter_card":"summary_large_image","twitter_creator":"@aurorainbox","twitter_site":"@aurorainbox","twitter_misc":{"Written by":"alejandro","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/3.94.236.79\/pt\/2026\/05\/28\/como-calcular-o-roi-de-um-chatbot-do-whatsapp\/#article","isPartOf":{"@id":"https:\/\/3.94.236.79\/pt\/2026\/05\/28\/como-calcular-o-roi-de-um-chatbot-do-whatsapp\/"},"author":{"name":"alejandro","@id":"https:\/\/www.aurorainbox.com\/en\/#\/schema\/person\/cab6aa1a99141147753f3471a570dff5"},"headline":"ROI de chatbot WhatsApp: c\u00f3mo calcular el retorno paso a paso (2026)","datePublished":"2026-05-28T14:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/3.94.236.79\/pt\/2026\/05\/28\/como-calcular-o-roi-de-um-chatbot-do-whatsapp\/"},"wordCount":672,"commentCount":0,"publisher":{"@id":"https:\/\/www.aurorainbox.com\/en\/#organization"},"keywords":["C\u00e1lculo","Inversi\u00f3n","ROI Chatbot","WhatsApp Business"],"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/3.94.236.79\/pt\/2026\/05\/28\/como-calcular-o-roi-de-um-chatbot-do-whatsapp\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/3.94.236.79\/pt\/2026\/05\/28\/como-calcular-o-roi-de-um-chatbot-do-whatsapp\/","url":"https:\/\/3.94.236.79\/pt\/2026\/05\/28\/como-calcular-o-roi-de-um-chatbot-do-whatsapp\/","name":"WhatsApp chatbot ROI: how to calculate the return step by step (2026)","isPartOf":{"@id":"https:\/\/www.aurorainbox.com\/en\/#website"},"datePublished":"2026-05-28T14:00:00+00:00","description":"How to calculate the ROI of a WhatsApp chatbot in 2026 step by step: formula, inputs, typical cases and tool to estimate the return before investing.","breadcrumb":{"@id":"https:\/\/3.94.236.79\/pt\/2026\/05\/28\/como-calcular-o-roi-de-um-chatbot-do-whatsapp\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/3.94.236.79\/pt\/2026\/05\/28\/como-calcular-o-roi-de-um-chatbot-do-whatsapp\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/3.94.236.79\/pt\/2026\/05\/28\/como-calcular-o-roi-de-um-chatbot-do-whatsapp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aurorainbox.com\/"},{"@type":"ListItem","position":2,"name":"ROI de chatbot WhatsApp: c\u00f3mo calcular el retorno paso a paso (2026)"}]},{"@type":"WebSite","@id":"https:\/\/www.aurorainbox.com\/en\/#website","url":"https:\/\/www.aurorainbox.com\/en\/","name":"Aurora Inbox","description":"The best artificial intelligence agent","publisher":{"@id":"https:\/\/www.aurorainbox.com\/en\/#organization"},"alternateName":"Aurora Inbox","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aurorainbox.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.aurorainbox.com\/en\/#organization","name":"Aurora Inbox","url":"https:\/\/www.aurorainbox.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aurorainbox.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.aurorainbox.com\/wp-content\/uploads\/2024\/01\/BRANDMARK-Gray80x80.png","contentUrl":"https:\/\/www.aurorainbox.com\/wp-content\/uploads\/2024\/01\/BRANDMARK-Gray80x80.png","width":81,"height":81,"caption":"Aurora Inbox"},"image":{"@id":"https:\/\/www.aurorainbox.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=100089808166715","https:\/\/x.com\/aurorainbox","https:\/\/www.instagram.com\/aurorainboxlatam\/","https:\/\/www.youtube.com\/@aurorainbox"]},{"@type":"Person","@id":"https:\/\/www.aurorainbox.com\/en\/#\/schema\/person\/cab6aa1a99141147753f3471a570dff5","name":"Alexander","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aurorainbox.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/da3b787e0efd5514e93ef918069c677c2a2dd12bf6a91634804bd4e2632bebee?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/da3b787e0efd5514e93ef918069c677c2a2dd12bf6a91634804bd4e2632bebee?s=96&d=mm&r=g","caption":"alejandro"},"sameAs":["https:\/\/ww3.aurorainbox.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.aurorainbox.com\/en\/wp-json\/wp\/v2\/posts\/38969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aurorainbox.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aurorainbox.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aurorainbox.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aurorainbox.com\/en\/wp-json\/wp\/v2\/comments?post=38969"}],"version-history":[{"count":1,"href":"https:\/\/www.aurorainbox.com\/en\/wp-json\/wp\/v2\/posts\/38969\/revisions"}],"predecessor-version":[{"id":39084,"href":"https:\/\/www.aurorainbox.com\/en\/wp-json\/wp\/v2\/posts\/38969\/revisions\/39084"}],"wp:attachment":[{"href":"https:\/\/www.aurorainbox.com\/en\/wp-json\/wp\/v2\/media?parent=38969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aurorainbox.com\/en\/wp-json\/wp\/v2\/categories?post=38969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aurorainbox.com\/en\/wp-json\/wp\/v2\/tags?post=38969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}