Social media and messaging platforms are key tools for business communication, but sending bulk messages on WhatsApp without caution can result in blocking or restrictions from the platform. To avoid being flagged as spam and maximize the impact of your campaigns, it's important to follow good practices and use appropriate tools.
What is SPAM on WhatsApp and why is it a problem?
SPAM in WhatsApp refers to the mass sending of unsolicited messages that users can mark as spam. WhatsApp has strict policies to prevent this, and if it detects that an account is sending too many messages without prior authorization, it may temporarily or permanently block the number.
Best practices for sending bulk messages on WhatsApp
1. Use a segmented contact list
Make sure you only send messages to users who have given their consent or shown interest in your business. Avoid purchasing databases, as this increases the risk of being reported.
2. Use WhatsApp Business and the Official API
WhatsApp Business allows you to send messages in a more structured way, while the WhatsApp Business API is ideal for controlled mass sending.
Discover the difference between WhatsApp Business and the API
3. Avoid excessive use of links and banned words
WhatsApp detects SPAM patterns based on the content of the message. Avoid terms like “exclusive offer”, “click now” or multiple links in a row.
4. Personalize the messages
A generic and repetitive message is more likely to be reported. Use the client's name and specific details to make it more natural and relevant.
5. Control the frequency of sending mass messages on WhatsApp
Sending too many messages in a short period of time may be detected as suspicious activity. Schedule shipments at regular intervals and use appropriate automation tools.
Meet Aurora Inbox, the ideal tool for scheduling messages
6. Includes an option to unsubscribe
Give your customers the option to opt out of your mailing list with a simple “Unsubscribe” at the end of the message. This reduces the risk of being reported.
Recommended tools for sending mass messages on WhatsApp
If you need to send mass messages, It is essential to use official platforms that comply with WhatsApp's rules. Some options include:
- WhatsApp Business API – Ideal for large companies with automated flows.
- CRM platforms integrated with WhatsApp – They allow efficient management of clients and messages.
- Chatbots and automation tools – Improve response without violating WhatsApp policies.
To finish
Sending bulk messages on WhatsApp without being marked as SPAM is possible if you follow good practices, personalize the messages and use official tools. Avoid risky methods such as using disposable numbers, as they can affect your business' reputation and lead to permanent blocks.
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