Effective message templates are the difference between a conversation that turns into a sale and one that ends in silence. On WhatsApp, where communication must be personal yet efficient, having pre-structured messages allows you to respond quickly while maintaining consistency in your sales approach.

These seven templates have been tested by hundreds of successful SMEs in Latin America and are designed for different stages of the customer journey. Each template includes variations for different types of products and services, allowing you to easily adapt them to your specific business.

The key to success with these templates is to personalize them to your audience and maintain an authentic tone that reflects your brand's personality. Use them as a starting point, but always tailor the content to each client's specific situation.

Template 1: Welcome message that builds trust

The welcome message is your first opportunity to make a positive impression and set clear expectations about what the buying experience with your company will be like. A good welcome message should be warm, professional, and informative.

Version for physical products:

Version for services:

This template works because it immediately humanizes the interaction, establishes credibility through experience and numbers, and ends with an open-ended question that invites the customer to share more information about their specific needs.

Template 2: Presentation of an irresistible offer

Once you understand your customer's needs, you need to present your offer in a way that highlights value and generates a desire to buy. This template structures the information logically and persuasively.

Universal presentation structure:

This template is effective because it directly connects benefits to the customer's expressed needs, uses visual elements like checkmarks for ease of reading, and creates urgency with special pricing. The final question keeps the conversation going.

Template 3: Elegant handling of price objections

Price objections are the most common in WhatsApp sales. This template helps you handle them so you reinforce value rather than simply defending price.

This template validates the customer's concern, uses social proof by mentioning other customers, provides logical justification for the price, offers safeguards to reduce perceived risk, and concludes with a constructive alternative.

Template 4: Follow-up that doesn't bother but converts

Follow-up is crucial to converting interested prospects into customers, but it must be done in a way that provides value rather than simply pushing for a response.

First follow-up (24 hours later):

Second follow-up (3 days later):

These follow-up messages work because they provide new value with each contact, reference previous conversations to demonstrate personalized attention, and create gentle urgency without excessive pressure.

Template 5: Closing a sale that makes the decision easier

The closing moment requires a message that eliminates friction and makes the purchasing process as easy as possible. This template guides the customer step by step toward order confirmation.

This template celebrates the customer's decision, clearly organizes all order information, sets clear expectations about next steps, and maintains a positive tone that reinforces the good purchasing decision.

Template 6: Post-sale follow-up that builds loyalty

Post-sale follow-up is crucial for generating repeat customers and referrals. This template ensures customer satisfaction and opens up opportunities for future sales.

This message demonstrates genuine concern for customer satisfaction, opens the door to resolving any issues, naturally solicits testimonials, and plants the seed for future referrals.

Template 7: Reactivation of inactive customers

Customers who purchased previously but haven't contacted you again represent a valuable opportunity. This template reengages them in a non-invasive way.

This template personalizes the message based on purchase history, presents relevant updates, offers exclusive benefits for existing customers, and maintains a friendly tone that encourages a renewed business relationship.

Tips for implementing these templates effectively

To maximize the effectiveness of these templates, always personalize the content to the specific client and situation. Use the client's name, references to previous conversations, and adapt the tone based on the type of relationship you've established.

Keep an organized file of these templates with variations for different products, services, and situations. This will allow you to respond quickly while maintaining consistency in your communication.

Measure the effectiveness of each template by tracking metrics like response rate, time to response, and conversion to sale. Adjust your content based on the results you get with your specific audience.

Consider using tools like Aurora Inbox to automate sending these templates at appropriate times, while maintaining the ability to customize each message based on the customer's specific situation.

Remember that these templates are starting points, not rigid scripts. Authenticity and personalization are key to success in WhatsApp sales. Use them as a guide, but always adapt your message to your personal style and the specific needs of each client.