Best CRMs for WhatsApp in 2025: Complete Comparison
WhatsApp concentrates more than 2 billion active users globally and, in Latin America, it is the main communication channel between companies and customers. According to Meta data, more than 80% of Latin American consumers prefer to contact a company via WhatsApp rather than by email or phone. This has generated a clear need: to have a specialized CRM that allows to manage conversations, automate responses and close sales directly from WhatsApp.
In this guide we compare 8 CRM platforms for WhatsApp available in 2025, analyzing actual prices, key functionalities, advantages and limitations of each one.
What is a CRM for WhatsApp and why do you need it?
A CRM for WhatsApp is a platform that connects the official WhatsApp Business API with business management tools. Unlike the standard WhatsApp Business application (limited to 4 devices), a CRM for WhatsApp allows:
- Multiple simultaneous agentsAll the sales and support team working from the same WhatsApp number.
- Response automationChatbots, conversation flows and scheduled responses.
- Sales pipelineVisual tracking of the commercial funnel linked to each conversation.
- Centralized historyComplete record of interactions with each contact.
- Integrations: Connection with e-commerce tools, calendars, payment gateways and more.
- Reporting and analyticsMetrics of response times, volume of conversations and performance per agent.
A CRM for WhatsApp is essential when your team exceeds 2-3 agents, when you lose conversations due to lack of follow-up, or when you need to automate repetitive tasks such as confirming appointments, sending catalogs or answering frequently asked questions.
What are the best CRMs for WhatsApp in 2025?
Below we analyze the 8 most relevant platforms in the market, considering their presence in Latin America, support in Spanish, ease of use and value for money.
1. Aurora Inbox
Aurora Inbox is a multichannel communication platform developed specifically for SMBs in Latin America. Its main differentiator is the artificial intelligence agents that can maintain full conversations with customers, solve questions, schedule appointments and manage sales autonomously 24 hours a day.
PriceFrom $29 USD/month (Starter plan with 2 agents). Business Plan from $79 USD/month with IA agents included.
Outstanding functionalities:
- Business-aware conversational AI agents (RAG)
- Multi-agent inbox for WhatsApp, Facebook Messenger, Instagram and TikTok
- CRM with visual sales pipeline
- Product catalog with shopping cart integrated in WhatsApp
- Automatic scheduling with Google Calendar integration
- Sending mass bells by WhatsApp
- Open API for custom integrations
AdvantagesAdvanced AI included in affordable plans, native Spanish support, simple interface, ideal for small and medium size teams in LATAM.
LimitationsLess presence in English-speaking markets. Limited native integrations compared to enterprise platforms.
2. Respond.io
Respond.io is a Malaysia-based enterprise messaging platform that offers omnichannel support and advanced automation tools.
PriceFrom $99 USD/month (Starter plan, 5 users). Growth Plan from $199 USD/month.
Outstanding functionalities:
- Omnichannel: WhatsApp, Telegram, Facebook, LINE, Viber
- Visual automation flow builder (Workflows)
- Integration with Dialogflow and OpenAI
- Advanced performance reports
- API and webhooks for custom development
AdvantagesVery flexible for companies with multiple messaging channels. Good ecosystem of integrations.
LimitationsHigh price for SMEs. Complex interface for small teams. Limited support in Spanish.
3. Trengo
Trengo is a Netherlands-based omni-channel communication solution for customer support teams.
PriceFrom $113 USD/month (Essentials plan, 5 users). Boost plan from $170 USD/month.
Outstanding functionalities:
- Unified inbox for WhatsApp, email, web chat, SMS and social networks
- Flowbot for basic automation
- Automatic assignment rules
- Integrated knowledge base
- Shopify, WooCommerce and HubSpot Integrations
AdvantagesGood choice for support teams that handle multiple channels. Clean and well organized interface.
LimitationsNo advanced conversational AI. High price for the Latin American market. Support mainly in English and Dutch.
4. Leadsales
Leadsales is a CRM for WhatsApp developed in Mexico, focused exclusively on sales teams that operate by WhatsApp.
PriceFrom $83.99 USD/month (basic plan, 3 users). Price per additional user: $10 USD/month.
Outstanding functionalities:
- Kanban-type visual sales pipeline
- Automatic lead assignment by round-robin
- Scheduled messages and automatic follow-ups
- Productivity reports by salesperson
- Integration with Facebook Leads Ads
AdvantagesEasy to use, designed for non-technical sellers. Strong presence in Mexico and Central America. Support in Spanish.
Limitations: WhatsApp only (not omnichannel). No conversational AI. Limited functionality outside the sales pipeline. No advanced chatbot.
5. Callbell
Callbell is an Italian multichannel platform with good penetration in the Spanish-speaking market, oriented to sales and support teams.
PriceFrom $14 EUR/month per agent (Chat Management plan). Chat Sales Plan from $18 EUR/month per agent.
Outstanding functionalities:
- Multichannel: WhatsApp, Facebook, Instagram, Telegram
- Chat widget for website
- Automatic conversation assignment
- Internal labels and notes
- Basic performance metrics
- Zapier and webhooks integration
AdvantagesAffordable price per agent. Easy configuration. Good entry-level option for small teams.
LimitationsCRM functionalities very basic (no visual pipeline in basic plan). No AI or integrated chatbot. Limited automations.
6. Kommo (formerly amoCRM)
Kommo is a sales CRM with strong integration with WhatsApp and an intuitive visual pipeline. It has a strong presence in Latin America.
PriceFrom $15 USD/month per user (Base plan). Advanced Plan from $25 USD/month per user. Enterprise Plan from $45 USD/month per user.
Outstanding functionalities:
- Drag-and-drop visual sales pipeline
- Salesbot with visual flow builder
- Native integration with WhatsApp, Instagram, Facebook
- Web forms and lead capture
- Message templates and automated sequences
- Complete mobile app
AdvantagesCRM complete with good visual pipeline. Competitive price per user. Good Spanish community.
LimitationsAI is rule-based (non-conversational). Cost scales quickly with multiple users. Some advanced features require Enterprise plan.
7. WATI
WATI (WhatsApp Team Inbox) is a specialized WhatsApp Business API platform, based in Hong Kong with a strong presence in India and emerging markets.
PriceFrom $49 USD/month (Growth plan, 5 users). Pro Plan from $99 USD/month. Business Plan from $299 USD/month.
Outstanding functionalities:
- No-code chatbots builder (drag-and-drop)
- Mass broadcast bells
- Shopify, WooCommerce, Zapier, HubSpot integration
- Product catalog within WhatsApp
- API for developers
- Interactive messages (buttons and lists)
AdvantagesGood broadcasting and automation tools. Visual and intuitive chatbots builder.
LimitationsWhatsApp only (not multichannel). Limited Spanish support. Interface can be confusing for new users.
8. Bitrix24
Bitrix24 is a complete enterprise suite that includes CRM, project management, internal communication and WhatsApp connectors.
PriceFree plan available (limited functions). Basic Plan from $49 USD/month (5 users). Standard Plan from $99 USD/month (50 users). Professional Plan from $199 USD/month.
Outstanding functionalities:
- Complete CRM with customizable funnels
- Task and project management
- Multichannel contact center (WhatsApp, Facebook, IP telephony)
- Business Process Automation
- Website and landing page builder
- Cloud storage
Advantages: All-in-one suite. Generous free plan. Good option if you need CRM + project management.
LimitationsExcessive complexity for those who only need to manage WhatsApp. Integration with WhatsApp requires third party connectors or additional configuration. High learning curve.
CRM Comparison Chart for WhatsApp 2025
| Feature | Aurora Inbox | Respond.io | Trengo | Leadsales | Callbell | Kommo | WATI | Bitrix24 |
|---|---|---|---|---|---|---|---|---|
| Price from (USD/month) | $29 | $99 | $113 | $83.99 | ~$15/agent | $15/user | $49 | $49 (limited free) |
| Conversational AI agents | Yes (included) | Via integration | No | No | No | Rule-based | No | No |
| Official WhatsApp API | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Via connector |
| Multichannel | Yes (4 channels) | Yes (7+ channels) | Yes (6+ channels) | WhatsApp only | Yes (4 channels) | Yes (5+ channels) | WhatsApp only | Yes (5+ channels) |
| Sales pipeline | Yes | Yes | Limited | Yes | Premium plan | Yes | No | Yes |
| Massive broadcasting | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes |
| Product Catalog | Yes (with cart) | No | No | No | No | No | Yes | No |
| Support in English | Native | Limited | Limited | Yes | Yes | Yes | Limited | Yes |
| Ideal for | LATAM SMEs | Medium-sized companies | Support equipment | Sales Mexico | Small equipment | Pipeline sales | Broadcast WA | Complete suite |
How to choose the right CRM for WhatsApp for your company
The choice of the ideal CRM depends on several key factors:
Equipment sizeIf you have 1-5 agents, platforms like Aurora Inbox, Callbell or Kommo offer a good price-functionality ratio. For larger teams (+20 agents), Respond.io or Bitrix24 may be more suitable.
Type of main useIf your focus is sales, prioritize a robust visual pipeline (Kommo, Leadsales, Aurora Inbox). If it's customer support, look for automations and knowledge base (Trengo, WATI).
Need for AIIf you want an AI agent to answer questions, schedule appointments or handle after-hours inquiries, Aurora Inbox is the most affordable conversational AI option on the market. Respond.io allows integrations with OpenAI but requires additional technical configuration.
BudgetFor tight budgets, Callbell and Kommo offer per-agent/user plans starting at $15 USD. Aurora Inbox offers an affordable Starter plan with multichannel functionality. Options such as Respond.io and Trengo are more expensive and are aimed at companies with larger budgets.
Region and languageIf your operation is in Latin America and you need support in Spanish, prioritize platforms with local presence such as Aurora Inbox, Leadsales or Kommo.
What trends define CRM for WhatsApp in 2025?
The CRM market for WhatsApp is evolving rapidly. Key trends for 2025 include:
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Autonomous AI agentsAI agents: It's no longer just about chatbots with predefined responses. Today's AI agents can understand context, query business knowledge bases (RAG technology), make decisions and execute actions such as scheduling appointments or processing orders.
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WhatsApp FlowsMeta is expanding the capabilities of interactive forms within WhatsApp, allowing you to collect data, process payments and complete entire flows without leaving the application.
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Integration with e-commerceProduct catalogs and shopping carts within WhatsApp allow you to close sales directly in the conversation.
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Predictive analyticsAdvanced CRMs are beginning to offer predictions on probability of closure and recommendations for action based on conversation history.
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Customization to scaleBy combining CRM data with generative AI, companies can send highly personalized messages to thousands of contacts simultaneously.
Frequently Asked Questions about CRM for WhatsApp
Do I need the WhatsApp Business API to use a CRM?
Yes, all professional CRMs for WhatsApp require connecting through the official WhatsApp Business API (also called WhatsApp Cloud API). This API is provided by Meta and enables advanced features such as bulk messaging, chatbots and multiple agents. The API is charged on a per-conversation basis: the first 1,000 service conversations per month are free, and after that it charges between $0.03 and $0.08 USD per conversation depending on the country.
How much does it cost to implement a CRM for WhatsApp in my company?
The total cost includes three components: the CRM platform subscription (from $15 to $299 USD/month depending on the plan), the WhatsApp Business API cost per conversation (variable depending on volume), and the initial setup time. Most platforms offer 7-14 day free trials. For an SMB with 3-5 agents and moderate volume of conversations, the total monthly cost typically ranges from $50 to $150 USD.
Can I use a CRM for WhatsApp with my current number?
It depends. To use the WhatsApp Business API you need a number that is not associated with your personal WhatsApp or the WhatsApp Business app. Some providers like Aurora Inbox help you with the number migration process or assign you a new one. If you already use the WhatsApp Business app, you can migrate that number to the API, but you will lose access to the app during the process.
Is it safe to connect my WhatsApp to an external CRM?
Yes, as long as the CRM uses the official WhatsApp Business API provided by Meta. The platforms mentioned in this comparison use authorized and encrypted connections. Avoid solutions that use WhatsApp Web as a connection method, as they violate Meta's terms of service and your number may be blocked.
What is the difference between a chatbot and an AI agent in WhatsApp?
A traditional chatbot works with predefined rules: "if the user says X, answer Y". It is useful for simple FAQs but cannot handle complex conversations. An AI agent, such as those offered by Aurora Inbox, uses advanced language models to understand user intent, query real-time business information and generate natural, contextual responses. An AI agent can, for example, answer questions about product availability, negotiate prices within established parameters or schedule appointments by checking the actual business schedule.
Last update: January 2025. Prices and functionalities may vary. Check the official web pages of each platform for updated information.
