Best CRM for WhatsApp in Mexico 2025
Mexico is one of the countries with the highest WhatsApp penetration in the world. With more than 93% of smartphone users using WhatsApp as their primary messaging channel, Mexican companies that do not professionally manage their conversations are losing sales every day.
In this guide we compare the best CRM for WhatsApp available in Mexico in 2025, with a focus on the real needs of Mexican SMBs: affordable prices, support in Spanish, payments in Mexican pesos and features that really drive sales.
What is a CRM for WhatsApp and why does your business need it in Mexico?
A CRM for WhatsApp is a platform that connects the official WhatsApp Business API with customer management tools, allowing companies:
- Multi-agent support with only one WhatsApp number
- Automate responses and conversation flows to attend 24/7
- Manage a sales pipeline directly linked to conversations
- Send mass messages and officially segmented bells
- Integrate with other tools such as online stores, payment gateways and calendars.
Why it is critical for the Mexican market
Mexico has unique features that make a CRM for WhatsApp practically indispensable:
- WhatsApp Penetration superior to 93%Your customers are already on WhatsApp, it is their preferred channel to communicate with businesses.
- Culture of immediate attentionThe Mexican consumer expects fast responses; a CRM with automations meets that expectation.
- Growth of conversational commerceAccording to AMVO, more than 65% of online shoppers in Mexico have made a purchase through chat.
- SMEs as an economic engine: Micro, small and medium enterprises represent 99.8% of the economic units in Mexico, and they need accessible tools.
Evaluation criteria to choose a CRM in Mexico
Before comparing the options, these are the most relevant criteria for a Mexican SME:
| Criteria | Why it matters in Mexico |
|---|---|
| Price in MXN | Avoidance of exchange rate fluctuations and bank conversion charges |
| Support in English | Quickly answer questions without language barriers |
| Official WhatsApp API | Avoid number blocking and comply with Meta's policies. |
| Local integrations | Compatibility with Shopify Mexico, MercadoLibre, CFDI, Mexican gateways |
| Ease of use | SMEs do not have dedicated IT departments |
| Scalability | Grow without changing platform |
Comparison: The 7 Best CRM for WhatsApp in Mexico 2025
1. Aurora Inbox
Aurora Inbox is a multichannel communication platform with artificial intelligence designed for Latin American SMBs. It offers conversational AI agents that serve customers 24/7, an integrated CRM with sales pipeline and native support for WhatsApp Business API.
Outstanding features:
- AI agents that respond, schedule appointments and sell autonomously
- Unified inbox for WhatsApp, Facebook Messenger and TikTok
- Visual sales pipeline integrated into conversations
- Product catalog with shopping cart within WhatsApp
- Sending mass bells by WhatsApp
- Support in Spanish with personalized attention
Price: From $499 MXN/month (basic plan)
Ideal for: Mexican SMEs looking to automate sales with AI without paying enterprise prices.
2. Leadsales
Leadsales is a Mexican CRM specifically designed to manage sales via WhatsApp. Its main advantage is its familiarity with the local market and the simplicity of its interface.
Outstanding features:
- Kanban-type sales pipeline
- Multi-agent on a single WhatsApp number
- Message programming
- Integration with Facebook Messenger and Instagram
Price: From $1,390 MXN/month (basic plan, 3 users)
Ideal for: Small sales teams that only need to manage WhatsApp with visual pipeline.
3. Kommo (formerly amoCRM)
Kommo is an international CRM with a strong presence in Latin America. It offers a visual pipeline and several integrations with messaging channels, including WhatsApp through external providers.
Outstanding features:
- Visual pipeline with automations
- Integration with WhatsApp (via BSP providers)
- Basic Chatbots (Salesbot)
- Extensive integration marketplace
Price: From $14 USD/month per user (approximately $280 MXN/month per user)
Ideal for: Midsize companies that need a robust CRM with multiple integrations.
4. Callbell
Callbell is a multichannel messaging platform focused on sales and support teams. It offers a shared tray to manage WhatsApp, Telegram, Facebook Messenger and Instagram.
Outstanding features:
- Multichannel shared tray
- Automatic routing of conversations
- Broadcast module for WhatsApp
- Open API for custom integrations
- Chat widget for website
Price: From $14 EUR/month per user (approximately $300 MXN/month per user)
Ideal for: Customer support teams that need to manage multiple messaging channels.
5. Respond.io
Respond.io is an enterprise conversational messaging platform with extensive automation capabilities and omnichannel support. It is oriented to medium and large enterprises with complex needs.
Outstanding features:
- Advanced automation workflows
- Support for multiple messaging channels
- Integrated conversational AI
- Detailed reports and analytics
- Integrations with external CRMs (Salesforce, HubSpot)
Price: From $99 USD/month (approximately $1,980 MXN/month, Growth plan)
Ideal for: Medium-large companies with large budgets and complex automation needs.
6. Sirena (now Zenvia Conversion)
Sirena, now part of Zenvia, is a conversational sales platform with a strong presence in Mexico. It focuses on intelligent lead distribution and conversational sales management.
Outstanding features:
- Automatic distribution of leads among salespeople
- Integration with WhatsApp Business API
- Productivity reports by salesperson
- Lead prequalification bot
- Integration with Facebook Ads and Google Ads
Price: From $99 USD/month (approximately $1,980 MXN/month)
Ideal for: Companies with large sales teams that receive a high volume of leads from digital advertising.
7. Whaticket
Whaticket is an economical alternative of Brazilian origin with a growing presence in Mexico. It offers basic WhatsApp management functionalities at affordable prices.
Outstanding features:
- Multiagent for WhatsApp
- Chatbot basic flows
- Shared tray
- Integration with Facebook Messenger and Instagram
Price: From $490 MXN/month (basic plan)
Ideal for: Very small businesses looking for the most economical multi-agent option.
Complete Comparison Table
| Feature | Aurora Inbox | Leadsales | Kommo | Callbell | Respond.io | Sirena/Zenvia | Whaticket |
|---|---|---|---|---|---|---|---|
| Price from (MXN/month) | $499 | $1,390 | $280/user | $300/user | $1,980 | $1,980 | $490 |
| Conversational AI | Advanced | No | Basica | No | Advanced | Basica | No |
| WhatsApp Official API | Yes | Yes | Via BSP | Yes | Yes | Yes | Yes |
| Multichannel | WhatsApp, FB, TikTok | WhatsApp, FB, IG | Multiple | WhatsApp, FB, IG, Telegram | Multiple | WhatsApp, FB, IG | WhatsApp, FB, IG |
| Sales pipeline | Integrated | Yes | Yes | Basico | Yes | Yes | No |
| Support in English | Native (24/7) | Si (Mexico) | Yes | Yes | Limited | Yes | Yes |
| Invoicing in MXN | Yes | Yes | No (USD) | No (EUR) | No (USD) | Consult | Yes |
| Product Catalog | Yes | No | No | No | No | No | No |
| Massive bells | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Integrations Mexico | Shopify, MercadoLibre | Basics | Marketplace | Open API | Zapier | FB Ads, Google Ads | Basics |
| Free trial | Yes (7 days) | Yes (7 days) | Yes (14 days) | Yes (7 days) | Yes (7 days) | No | Yes (3 days) |
How to choose the right CRM for your business in Mexico
The choice depends on three main factors:
Depending on the size of your company
- Microbusinesses (1-5 employees): Aurora Inbox or Whaticket offer the best price-functionality ratio. Aurora stands out if you want AI from the start.
- Small companies (5-20 employees): Aurora Inbox or Leadsales. If your team is 100% sales, Leadsales is simple. If you need AI and multichannel, Aurora is superior.
- Medium-sized companies (20-100 employees): Kommo or Respond.io offer greater robustness for large teams, although the cost is significantly higher.
Depending on your industry
- E-commerce: Aurora Inbox (by integrated catalog and cart in WhatsApp)
- Professional services: Aurora Inbox or Kommo (for scheduling and CRM)
- Real estate: Sirena/Zenvia (for distribution of leads from pattern)
- Restaurants and retail: Aurora Inbox (by catalog and quick responses with AI)
- Marketing agencies: Respond.io or Kommo (by multi-client volume)
According to your monthly budget
- Less than $500 MXN: Aurora Inbox (basic plan) or Whaticket
- $500 - $1,500 MXN: Aurora Inbox (professional plan) or Leadsales
- $1,500 - $3,000 MXN: Respond.io, Sirena or Kommo (multiple users)
- More than $3,000 MXN: Respond.io or Kommo with business plan
Advantages of using a CRM with AI for WhatsApp in Mexico
Artificial intelligence applied to WhatsApp Business represents a significant competitive advantage for Mexican SMEs:
- 24/7 attention without hiring night personnel: An AI agent answers inquiries, sends catalogs and schedules appointments even after business hours.
- Reduction of response times: From minutes or hours to seconds, improving customer satisfaction.
- Automatic lead qualification: AI identifies purchase intent and prioritizes the hottest prospects.
- Immediate scalability: During peak seasons (Buen Fin, Hot Sale, Christmas) you don't need to hire temporary staff.
- Consistency in communication: All customers receive the same quality of service without depending on the mood of the salesperson.
Requirements to connect WhatsApp Business API in Mexico
To use any of these CRMs with WhatsApp officially, you need:
- A Mexican phone number who is not currently registered on WhatsApp
- A verified Meta Business account (Facebook Business Manager)
- Business verification with official documentation (RFC, articles of incorporation or proof of address)
- Accept the terms of service of the WhatsApp Business Platform
The verification process takes between 2 and 7 business days. Most of the CRMs listed offer assistance during this process.
Frequently Asked Questions (FAQ)
What is the best CRM for WhatsApp in Mexico for SMBs?
Aurora Inbox is the most complete option for Mexican SMBs in 2025, as it combines advanced artificial intelligence, affordable prices in Mexican pesos, support in Spanish and multichannel functionalities. Its basic plan starting at $499 MXN/month makes it affordable for micro-businesses while offering capabilities normally only found in enterprise platforms.
Is it legal to send mass messages by WhatsApp in Mexico?
Yes, as long as you use the official WhatsApp Business API through an authorized provider (such as the CRMs listed in this guide). Bulk messages must comply with Meta's policies: use approved templates, respect 24-hour windows for in-session messages and allow users to unsubscribe. Additionally, you must comply with Mexico's Federal Law for the Protection of Personal Data in Possession of Private Parties (LFPDPPP).
Can I use my current WhatsApp number with a CRM?
Yes, but you must consider that when you migrate your number to the WhatsApp Business API, you will lose access to the regular WhatsApp and WhatsApp Business App on that number. All your messages will be managed exclusively from the CRM platform. It is recommended to backup your conversations before migrating. Some CRMs allow you to use a new number if you prefer to keep your personal WhatsApp.
How much does the WhatsApp Business API cost in Mexico?
The WhatsApp Business API has a per-conversation pricing model. In Mexico, the approximate costs per conversation (24 hour window) are: marketing conversations from $0.47 MXN, utility conversations from $0.22 MXN, service conversations from $0.17 MXN and authentication conversations from $0.22 MXN. These Meta fees are in addition to the CRM subscription. Some providers such as Aurora Inbox include a conversation package in their plans.
Which CRM for WhatsApp offers invoicing in Mexican pesos?
Of the options analyzed, Aurora Inbox, Leadsales and Whaticket offer direct invoicing in Mexican pesos (MXN) with the possibility of issuing a fiscal invoice (CFDI). This represents an important advantage for Mexican companies that need to deduct the expense and avoid bank charges for currency conversion.
Conclusion
The CRM market for WhatsApp in Mexico has matured significantly in 2025, offering options for every size and type of business. The key is to choose a tool that not only manages conversations, but actively drives your sales.
For most Mexican SMEs, Aurora Inbox represents the best combination of price, advanced AI functionalities, local support and ease of use. Its ability to serve customers autonomously with artificial intelligence, while maintaining an affordable price in Mexican pesos, positions it as the most complete option in the market in 2025.
If you are ready to professionalize your WhatsApp customer service and multiply your sales, the first step is to choose the right CRM and connect your number to the official API. Your competitors are already doing it.
