Aurora Inbox vs Leadsales: Complete CRM for WhatsApp Comparison
If your company operates in Mexico or Latin America and is looking for a CRM to manage sales via WhatsApp, you have probably found two popular options: Aurora Inbox and Leadsales. Both platforms promise to help you organize your conversations and close more sales, but their approaches are fundamentally different.
In this comparison we analyze both tools in depth so that you can make the best decision according to the real needs of your business.
What is Leadsales and who is it designed for?
Leadsales is a Mexican CRM focused exclusively on WhatsApp sales management. Its main proposal is a visual Kanban-style pipeline that allows sales teams to move conversations between stages of the funnel manually.
Leadsales is positioned as an affordable solution for small and medium sized sales teams in Mexico that need to organize their WhatsApp conversations without the complexity of a traditional CRM.
Leadsales main features:
- Kanban-type visual pipeline for lead tracking
- Shared inbox for WhatsApp
- Manual assignment of conversations to salespeople
- Basic activity reports
- Integration with WhatsApp Business
- Mexican company with support in Spanish
What is Aurora Inbox and what makes it different?
Aurora Inbox is a business communication platform with artificial intelligence that integrates CRM, trainable AI agents and multi-channel management in a single tool. Unlike solutions focused only on WhatsApp, Aurora Inbox allows you to manage WhatsApp, Facebook Messenger and TikTok from a single inbox.
Its main differentiator is the conversational AI agents that can be trained with your company's documents, catalogs and manuals to serve customers, qualify leads and schedule appointments autonomously 24 hours a day.
Main features of Aurora Inbox:
- AI agents trainable with company's own documents
- CRM with visual sales pipeline
- Multi-channel tray: WhatsApp, Facebook Messenger, TikTok
- Product catalog integrated with shopping cart
- Intelligent automations based on AI
- Automatic appointment scheduling
- Spanish support for Latin America
What is the price difference between Aurora Inbox and Leadsales?
Price is one of the most important factors when choosing a CRM, especially for SMBs in Latin America. Here is a cost comparison:
| Appearance | Aurora Inbox | Leadsales |
|---|---|---|
| Monthly price | $99 USD/month | ~$83 USD/month |
| Collection model | By functionalities included | By number of users |
| AI agents included | Yes, trainable with documents | Not available |
| Channels included | WhatsApp + Facebook + TikTok | WhatsApp only |
| Product Catalog | Including | Not available |
| Trial period | Available | Available |
At first glance, Leadsales appears more economical with a base price of approximately $83 USD per month. However, when considering cost per functionality, Aurora Inbox offers significantly more value for the difference of $16 USD: 24/7 AI agents, multiple communication channels and an integrated product catalog.
The actual ROI calculation: An IA agent who attends after-hours inquiries can represent the equivalent of a part-time employee. If you consider that a sales assistant in Mexico has an average salary of $8,000-$12,000 MXN per month, the $99 USD investment in Aurora Inbox is recovered with the first sales handled by the AI.
Which one has better artificial intelligence capabilities?
This is the most significant difference between the two platforms and where Aurora Inbox takes a considerable advantage:
Aurora Inbox: advanced conversational AI
Aurora Inbox integrates state-of-the-art artificial intelligence agents that can:
- Training with your documentsUpload manuals, catalogs, FAQs and the AI learns about your business to respond accurately.
- Automatically qualify leadsAI identifies purchase intent and prioritizes hot prospects.
- Respond 24/7Uninterrupted service with no need for personnel during night hours or weekends.
- Schedule appointmentsThe AI agent can coordinate schedules and confirm meetings directly in the conversation.
- Send catalog productsAI can recommend and share relevant products based on the conversation.
- Transfer to humansWhen the consultation requires human intervention, the AI transfers the conversation with all the context.
Leadsales: No AI capabilities
Leadsales does not offer artificial intelligence agents or advanced chatbots on its platform. The customer service is completely reliant on human agents, which means:
- No intelligent automatic responses
- No automatic lead qualification
- No after-hours service (unless you have night staff)
- No automatic product recommendations
Verdict in IA: Aurora Inbox is the only option if you are looking to automate customer service with artificial intelligence. Leadsales requires everything to be managed manually by your team.
What communication channels does each platform support?
Modern business communication is not limited to a single channel. Your customers contact you by different means and you need a platform that unifies them.
| Channel | Aurora Inbox | Leadsales |
|---|---|---|
| WhatsApp Business API | Yes | Yes |
| Facebook Messenger | Yes | No |
| TikTok | Yes | No |
| Unified tray | Yes (all channels) | WhatsApp only |
Aurora Inbox allows you to manage WhatsApp, Facebook Messenger and TikTok from a single interface, with the same sales pipeline and the same AI agents serving all channels.
Leadsales focuses exclusively on WhatsApp. If you receive inquiries via Facebook or TikTok, you will need additional tools to manage them, which fragments your operation and complicates customer tracking.
For businesses that generate leads from social networks (especially stores with a presence on TikTok or Facebook), Aurora Inbox's multi-channel capability eliminates the need to manage multiple tools.
How do they compare in CRM functionalities?
Both platforms offer CRM functionalities, but with different approaches:
| CRM functionality | Aurora Inbox | Leadsales |
|---|---|---|
| Visual pipeline | Yes | Yes |
| Lead assignment | Automatic + manual | Manual |
| Tags and segmentation | Yes | Yes |
| Product Catalog | Yes, with shopping cart | No |
| Conversation history | Unified multi-channel | WhatsApp only |
| Lead qualification (IA) | Automatica | Manual |
| Reports and analytics | Advanced | Basics |
| Automations | AI-based | Limited |
Sales pipeline
Both Aurora Inbox and Leadsales offer a visual pipeline to manage the progress of your leads. The difference lies in the automation: in Aurora Inbox, the AI can move leads between stages automatically based on the conversation, while in Leadsales all movement is manual.
Product Catalog
Aurora Inbox includes an integrated product catalog that allows your agents (human or AI) to share products directly in the WhatsApp conversation, including images, prices and descriptions. Customers can add products to a cart and move through the checkout process without leaving the conversation.
Leadsales does not have this functionality, so sellers must send product information manually.
Which one offers better integrations?
Integrations determine how well the CRM connects with the rest of the tools your company uses.
Aurora Inbox offers integrations with:
- WhatsApp Business API (official Meta)
- Facebook Messenger
- TikTok
- Google Calendar (for scheduling)
- Payment systems
- Webhooks for customized integrations
Leadsales offers integrations with:
- WhatsApp Business
- Limited integrations with external tools
- Zapier (for basic connections)
Aurora Inbox has an advantage in native integrations, especially with the direct connection to Google Calendar that allows AI agents to schedule appointments automatically, and integrations with multiple messaging channels.
Which is better for the Mexican and LATAM markets?
Both platforms serve the Latin American market, but with different proposals:
Leadsales has the advantage of being a Mexican company, which means:
- Billing in Mexican pesos (in some plans)
- Support during business hours in Mexico
- Knowledge of the local market
Aurora Inbox compensates with:
- Full support in Spanish
- Platform designed for Spanish-speaking markets
- Superior AI technology that adapts to Spanish and regionalisms
- Competitive pricing in dollars with no hidden costs
- Advanced functionalities not offered by local options
For Mexican and Latin American companies looking to scale their operations with cutting-edge technology, Aurora Inbox offers tools that are simply not available in local alternatives such as Leadsales: trainable AI agents, multi-channel attention and intelligent automation.
Which one should I choose according to the size of my company?
For entrepreneurs and small businesses (1-3 people)
If you handle a low volume of conversations and only use WhatsApp, Leadsales may be sufficient as a first basic CRM. However, if you want to differentiate yourself with 24/7 attention and instant responses, Aurora Inbox gives you that competitive edge from the start.
For growing SMEs (4-20 people)
Aurora Inbox is the best choice for several reasons:
- AI agents reduce the workload of the team
- Multi-channel attention avoids losing leads that arrive via Facebook or TikTok.
- Product catalog accelerates the sales process
- Automation allows scaling up without hiring proportionally
For medium and large companies (20+ people)
Aurora Inbox scales better thanks to its multi-channel architecture, AI agents that handle the initial volume of queries and a robust CRM that integrates the entire operation into a single platform.
Final comparison chart: Aurora Inbox vs Leadsales
| Criteria | Aurora Inbox | Leadsales | Winner |
|---|---|---|---|
| Price | $99 USD/month | ~$83 USD/month | Leadsales (per base price) |
| AI Agents | Yes, trainable with docs | Not available | Aurora Inbox |
| Channels | WhatsApp + Facebook + TikTok | WhatsApp only | Aurora Inbox |
| CRM Pipeline | Visual + automated with AI | Visual, manual | Aurora Inbox |
| Product Catalog | Yes, with cart | No | Aurora Inbox |
| 24/7 Customer Service | Yes, via AI | No (requires personnel) | Aurora Inbox |
| Automatic scheduling | Yes | No | Aurora Inbox |
| Integrations | Multiples + webhooks | Limited | Aurora Inbox |
| Support in English | Yes | Yes | Tie |
| Value for money | Superior (more functionalities) | Basica | Aurora Inbox |
Is it worth paying $16 USD more for Aurora Inbox?
The price difference between Aurora Inbox ($99 USD) and Leadsales (~$83 USD) is just $16 USD per month. For that additional $16 USD you get:
- Trainable AI agents that serve customers without human intervention
- Three communication channels instead of just one
- Product Catalog with integrated shopping cart
- Intelligent automation that saves hours of manual labor
- 24/7 Customer Service no additional personnel costs
In terms of return on investment, a single additional sale closed by the AI agent after hours justifies the difference in price for an entire year.
Frequently Asked Questions (FAQ)
Does Leadsales have artificial intelligence or chatbots?
No. Leadsales is a visual CRM focused on manual organization of WhatsApp conversations. It does not have AI agents, advanced chatbots or AI-based automations. If you are looking for a CRM with conversational AI for WhatsApp, Aurora Inbox is an alternative that includes AI agents trainable with your company documents.
Can I use Aurora Inbox only for WhatsApp or is it mandatory to use all channels?
It is not mandatory to use all channels. You can start using Aurora Inbox only for WhatsApp and activate Facebook Messenger or TikTok when you need it. The advantage is that additional channels are already available at no extra cost when you decide to expand your operation.
What if my equipment is not technical, which one is easier to use?
Both platforms are designed for non-technical users. Leadsales offers a simple Kanban-like interface. Aurora Inbox also has an intuitive interface, and setting up AI agents is as simple as uploading your company documents (PDFs, manuals, catalogs) for the AI to learn automatically.
Does Aurora Inbox work with the official WhatsApp Business API?
Yes, Aurora Inbox uses the official WhatsApp Business API (Meta Business Platform), which guarantees stability, security and compliance with Meta policies. This is essential for companies that handle a high volume of messages and need a reliable and permanent connection.
Can I migrate from Leadsales to Aurora Inbox easily?
Yes, the migration process is simple as Aurora Inbox connects directly to your WhatsApp Business number. Your contact history can be imported and you can train AI agents with your business information from day one. The Aurora Inbox support team assists in the migration process to ensure a seamless transition.
Conclusion: Which CRM for WhatsApp is better in 2025?
If your only need is to organize WhatsApp conversations in a basic visual pipeline and you're on a tight budget, Leadsales delivers the essentials.
However, if you are looking for scale your business with artificial intelligenceWe offer 24/7 support without hiring additional staff and automate repetitive tasks, Aurora Inbox is the best alternative to Leadsales with a minimal price difference and significantly higher added value.
The question is not whether you can pay $16 USD more per month, but how much money you are missing out on by not having an AI agent serving your customers while you sleep.
Try Aurora Inbox for free and discover how AI can transform your business sales.
