Alternatives to Zenvia for WhatsApp in Latin America
Zenvia is one of the most popular business communication platforms in Brazil and Latin America. However, many companies are looking for alternatives to Zenvia that better suit their specific needs, whether for cost, ease of use or artificial intelligence functionalities.
In this article we analyze why companies are looking for alternatives to Zenvia for WhatsApp and present the 6 best options available in the Latin American market in 2025.
What is Zenvia?
Zenvia is a Brazilian enterprise communication platform (CPaaS) that offers messaging services across multiple channels, including WhatsApp Business API, SMS, email and voice. Founded in 2003, the company is listed on the New York Stock Exchange (NASDAQ: ZENV) and is positioned as a large-scale enterprise solution.
Zenvia's main functionalities:
- Massive sending of messages via WhatsApp and SMS
- Communication API for developers
- Basic chatbots with predefined flows
- Integrations with enterprise systems
- Customer experience platform (CX)
Why are companies looking for alternatives to Zenvia?
There are several reasons why companies in Latin America are looking for alternatives to Zenvia for their WhatsApp Business operations. These are the main ones:
1. Complex pricing structure
Zenvia uses a consumption-based pricing model that can be difficult to predict. Costs are calculated per message sent, per interaction and per channel, which generates variable invoices from month to month. For small and medium-sized companies, this lack of predictability represents a significant budget challenge.
2. Excessively entrepreneurial approach
The platform is designed primarily for large corporations with dedicated development teams. Initial setup often requires advanced technical knowledge and the learning curve is steep for small teams looking for an out-of-the-box solution.
3. Limited AI functionalities
Although Zenvia offers chatbots, they are based on predefined flows and simple rules. It lacks advanced conversational artificial intelligence agents that can understand context, handle multiple intentions and provide natural responses in Spanish.
4. Insufficient support in Spanish
As a Brazilian company, much of its documentation, technical support and community are geared towards the Portuguese-speaking market. Spanish-speaking companies often encounter language barriers when seeking assistance.
5. Complexity of implementation
Integrating Zenvia with existing workflows requires custom development in many cases. This implies additional implementation costs and longer implementation times compared to more agile solutions.
The 6 best alternatives to Zenvia for WhatsApp in Latin America
1. Aurora Inbox
Aurora Inbox is a multichannel communication platform with advanced artificial intelligence, designed specifically for the Latin American market. It combines an integrated CRM with AI agents that can serve customers autonomously 24 hours a day.
Outstanding features:
- Conversational AI agentsThey answer inquiries, schedule appointments, display catalogs and process sales autonomously using advanced language models (GPT-5, GPT-4.1).
- CRM integrated with sales pipelineManage opportunities from the first interaction to closure without the need for external tools.
- Native multichannelWhatsApp Business API, Facebook Messenger, TikTok, Instagram and web chat from a single inbox.
- Product catalog with shopping cart: Customers can browse products and make purchases directly from WhatsApp.
- RAG (Retrieval-Augmented Generation)AI accesses documents, FAQs and knowledge bases to provide accurate answers.
- Full support in Spanish: Platform, documentation and support team native in Spanish.
Ideal for: SMEs and mid-sized companies in Latin America looking to automate sales and customer service with advanced AI.
Price: From $29 USD/month with IA agents included.
2. Respond.io
Respond.io is an Asia-based enterprise messaging platform offering multi-channel capabilities and stream-based automations.
Outstanding features:
- Unified inbox for multiple channels
- Visual automations with flow builder
- Integrations with external CRMs (Salesforce, HubSpot)
- Conversation reporting and analytics
- Intelligent agent assignment
Limitations:
- Plans with advanced functionalities exceed $99 USD/month.
- Conversational AI is available only in premium plans.
- Technical support mainly in English
- Requires external integrations for full CRM
Ideal for: Midsize companies with support teams that need robust multichannel management.
Price: From $99 USD/month (Starter plan with limited contacts).
3. WATI (WhatsApp Team Inbox)
WATI is a platform focused exclusively on WhatsApp Business API that offers a shared inbox and codeless chatbots.
Outstanding features:
- No-code chatbots builder (drag-and-drop)
- Broadcasts and mass messages via WhatsApp
- Pre-approved message templates
- Shopify and WooCommerce Integration
- API for developers
Limitations:
- Only works with WhatsApp (not multichannel)
- AI is limited to rule-based chatbots
- Plans grow rapidly in cost with more agents
- Very basic CRM integrated
Ideal for: Small businesses that operate exclusively through WhatsApp and need a simple solution.
Price: From $49 USD/month (basic plan with 5 agents).
4. Callbell
Callbell is a multichannel messaging platform with European origin that has presence in Latin America.
Outstanding features:
- Inbox for WhatsApp, Messenger, Instagram and Telegram
- Automatic routing of conversations
- Chat widget for websites
- Internal labels and notes
- Performance statistics by agent
Limitations:
- No advanced conversational AI
- Very basic CRM functionalities
- No integrated product catalog
- Limited automation compared to other platforms
Ideal for: Small support teams that need a simple and cost-effective multichannel solution.
Price: From $15 EUR/month per agent.
5. Leadsales
Leadsales is a Mexican CRM designed specifically for WhatsApp sales, with strong presence in Mexico and Central America.
Outstanding features:
- Kanban-style visual sales pipeline
- Automatic lead assignment
- Quick answers and templates
- Integration with Facebook Leads
- Native Spanish support
Limitations:
- Only works with WhatsApp (single channel)
- No AI agents or advanced chatbots
- Limited integrations with external tools
- Basic automation functionalities
Ideal for: Sales teams in Mexico that manage leads mainly through WhatsApp.
Price: From $83 USD/month (basic plan).
6. Trengo
Trengo is a Dutch omnichannel communication platform that has expanded its presence in Latin America.
Outstanding features:
- Omnichannel inbox (WhatsApp, email, voice, social media)
- Flowbot for basic automation
- Integrated knowledge base
- Shopify, WooCommerce and HubSpot Integrations
- Internal collaboration between teams
Limitations:
- The conversational AI is not available in Spanish.
- Prices escalated significantly in 2024
- Limited technical support during Latin American hours
- Initial configuration can be complex
Ideal for: Midsize companies looking to consolidate multiple communication channels including email and voice.
Price: From $99 USD/month (Essentials plan, 5 users).
Comparison Chart: Alternatives to Zenvia for WhatsApp
| Feature | Aurora Inbox | Respond.io | WATI | Callbell | Leadsales | Trengo |
|---|---|---|---|---|---|---|
| Price from (USD/month) | $29 | $99 | $49 | ~$16 | $83 | $99 |
| Advanced conversational AI | Yes (GPT-5) | Limited | No | No | No | Limited |
| Multichannel | Yes (5+ channels) | Yes | WhatsApp only | Yes (4 channels) | WhatsApp only | Yes (6+ channels) |
| Integrated CRM | Complete | Basico | Basico | Very basic | Yes (sales) | Basico |
| Product Catalog | Yes | No | Via Shopify | No | No | Via integration |
| Support in English | Native | Limited | Limited | Yes | Native | Limited |
| Scheduling with IA | Yes | No | No | No | No | No |
| Official WhatsApp API | Yes | Yes | Yes | Yes | Yes | Yes |
| Learning curve | Download | Media | Download | Download | Download | Medium-High |
| Target market | LATAM SMEs | Enterprise | Global SMEs | SMEs Europe/LATAM | SMEs Mexico | Medium-sized companies |
How to choose the best alternative to Zenvia?
When evaluating alternatives to Zenvia for your company, consider these key factors:
Budget and pricing model
Look for platforms with predictable pricing and fixed monthly plans. Avoid purely consumption-based models that generate unpredictable bills. Aurora Inbox, for example, offers plans from $29 USD/month with AI functionalities included.
Automation and AI needs
If you're looking to reduce your team's workload, prioritize platforms with advanced conversational AI that can handle complex queries, not just predefined answers. The difference between a rules-based chatbot and an AI agent with natural language understanding is significant in the customer experience.
Required communication channels
Evaluate whether you need only WhatsApp or multiple channels. If your company receives inquiries via Facebook, Instagram and WhatsApp, a multichannel solution will prevent you from having to manage multiple tools.
Support in your language
For Spanish-speaking teams, having technical support, documentation and an interface in Spanish reduces friction and accelerates adoption. Platforms such as Aurora Inbox and Leadsales offer native Spanish support.
Ease of implementation
If you don't have a dedicated development team, prioritize platforms that offer guided configuration and are ready to use in minutes, not weeks.
Frequently asked questions about alternatives to Zenvia
Does Zenvia work well for small companies?
Zenvia is designed primarily for medium to large enterprises with communications needs at scale. Its consumption-based pricing model and technical complexity of implementation may represent barriers for small businesses. Alternatives such as Aurora Inbox or WATI offer more affordable plans with simplified configuration for SMBs.
What is the cheapest alternative to Zenvia for WhatsApp?
In terms of starting price, Callbell offers plans starting at approximately $16 USD/month per agent. However, if you consider the cost-benefit ratio including AI functionality and integrated CRM, Aurora Inbox from $29 USD/month represents the best value proposition as it includes AI and CRM agents at no additional cost.
Which alternative to Zenvia has the best artificial intelligence?
Aurora Inbox offers the most advanced conversational AI among the alternatives analyzed, using state-of-the-art language models (GPT-5, GPT-4.1) with RAG (Retrieval-Augmented Generation) capabilities. Its AI agents can understand context, manage multiple intents, schedule appointments and process sales autonomously in Spanish.
Can I migrate my Zenvia contacts to another platform?
Yes, most of the alternatives allow you to import contacts via CSV files or through their APIs. The typical process includes exporting your contacts from Zenvia, formatting them according to the requirements of the new platform and importing them. It is important to verify that the new platform supports the custom fields you use in Zenvia.
Which alternative to Zenvia is better for sales teams in Latin America?
For sales teams in Latin America, Aurora Inbox and Leadsales are the most relevant options. Aurora Inbox combines a CRM with sales pipeline, AI agents that automatically qualify leads and multichannel support. Leadsales offers a sales-focused CRM with Kanban interface, ideal for teams that manage leads exclusively via WhatsApp in Mexico.
Conclusion
Zenvia is a solid platform for large enterprises in Brazil, but it is not always the best option for businesses in Spanish-speaking Latin America. The alternatives presented in this article offer different combinations of price, functionality and ease of use that may best suit your specific needs.
If you are looking for a solution with advanced artificial intelligence, integrated CRM and native Spanish support at an affordable price, Aurora Inbox represents the most complete alternative to Zenvia for the Latin American market. Its combination of conversational AI agents, multichannel management and sales tools positions it as the ideal choice for companies that want to automate and scale their WhatsApp communication without the complexity and costs of enterprise platforms like Zenvia.
