Best CRM for SMBs in Latin America 2025
Small and medium-sized businesses in Latin America face unique challenges when looking for a CRM: they need tools in Spanish, with affordable prices, that integrate with WhatsApp (the dominant communication channel in the region) and that accept local payment methods. In this guide we compare the best options available in 2025 to help you choose the ideal solution for your business.
What is a CRM and why does an SME in Latin America need it?
A CRM (Customer Relationship Management) is a software that allows you to manage your customer relationships from a single place. For an SME in Latin America, a CRM solves concrete problems:
- Centralize conversationsUnify WhatsApp, Facebook, mail and other channels in a single inbox.
- Do not miss sales opportunitiesRegister each prospect and follow up systematically.
- Automate repetitive tasks: Automatic responses, agent assignment and reminders.
- Measuring resultsKnow how many sales are closed, which agent sells more and where customers are lost.
According to data from the region, more than 70% of Latin American SMEs use WhatsApp as their main sales channel. However, many continue to manage their customers in notebooks, Excel spreadsheets or internal WhatsApp groups, which generates loss of information and opportunities.
What features should a CRM for SMEs in LATAM have?
When evaluating a CRM for a small or medium-sized business in Latin America, you should consider these fundamental criteria:
Support in English
The interface, documentation and support team should be available in Spanish. This reduces the learning curve and facilitates adoption by the entire team.
Integration with WhatsApp Business API
WhatsApp is the number one channel in the region. A CRM for LATAM must offer native integration with the official WhatsApp Business API, allowing multiple agents on the same number, sending mass messages and automations.
Affordable prices in USD
The budgets of Latin American SMEs are different from those of companies in the United States or Europe. The ideal CRM should offer plans from affordable ranges (less than $50 USD/month) without sacrificing essential functionalities.
LATAM Payment Methods
International credit cards, local bank transfers, and even options such as OXXO (Mexico), PSE (Colombia) or Mercado Pago are common methods that a regionally oriented provider should accept.
Ease of use
An SME usually does not have a dedicated IT team. The CRM must be intuitive, quick to implement and without the need for external consultants.
Artificial intelligence
In 2025, AI is no longer a luxury. The best CRMs offer AI agents that can answer frequently asked questions, qualify leads and schedule appointments automatically, freeing up human time.
What are the best CRMs for SMEs in Latin America in 2025?
Below we analyze the 7 most relevant options for small and medium-sized companies in the region:
1. Aurora Inbox
Aurora Inbox is a communication and CRM platform designed specifically for businesses that sell via WhatsApp. Its approach combines a multi-channel inbox with advanced artificial intelligence agents.
Main advantages:
- 24/7 responsive AI agents with business context (catalogs, pricing, availability)
- Native integration with WhatsApp Business API, Facebook Messenger and TikTok
- CRM with visual sales pipeline and customizable funnel
- Integrated product catalog with shopping cart via WhatsApp
- Full support in Spanish with team in Latin America
- Accepts international cards and local payment methods.
- Implementation in less than 24 hours
Ideal for: Businesses that receive most of their queries via WhatsApp and want to automate responses with AI without losing the human touch.
Price: From $29 USD/month
2. Kommo (formerly amoCRM)
Kommo is a CRM with a very intuitive visual pipeline and good integration with WhatsApp. It is popular in LATAM for its user-friendly interface.
Main advantages:
- Easy to understand visual Kanban-like pipeline
- Integration with WhatsApp, Instagram and Telegram
- Basic configurable chatbots without coding
- Interface available in Spanish
Limitations:
- Conversational AI is basic compared to specialized solutions
- Plans with advanced functionalities increase in price rapidly.
- Spanish support can have long response times
Price: From $15 USD/month per user
3. HubSpot Free CRM
HubSpot offers a free CRM with basic functionality that can be a good starting point for SMBs with a very limited budget.
Main advantages:
- Free plan with unlimited contacts
- Professional and well-documented interface
- Integrations with hundreds of tools
- Spanish language training academy
Limitations:
- Integration with WhatsApp requires paid plans or third party integrations.
- Paid plans are significantly more expensive than LATAM alternatives.
- Focus on email marketing rather than instant messaging
- Priority support is only available on premium plans.
Price: Free (Basic), from $45 USD/month (Starter), $800 USD/month (Professional)
4. Bitrix24
Bitrix24 is an all-in-one platform that includes CRM, project management, internal communication and more.
Main advantages:
- Free plan with basic CRM included
- Complete suite of business tools
- Interface available in Spanish
- Cloud storage included
Limitations:
- The interface can be overwhelming due to the amount of functionality.
- Integration with WhatsApp is through third parties and not always reliable.
- The learning curve is steep
- Performance can be slow with lots of data
Price: Free (Basic), from $49 USD/month (Basic, 5 users)
5. Clientify
Clientify is a Spanish CRM with a growing presence in Latin America, focused on digital marketing and sales.
Main advantages:
- Designed in Spanish from the beginning
- Marketing automation included
- Landing pages and integrated forms
- WhatsApp integration available
Limitations:
- AI is limited compared to more modern platforms
- The focus is more on digital marketing than conversational messaging.
- Equipment plans can be expensive
- Fewer integrations with LATAM tools
Price: From $39 USD/month
6. Salesforce Essentials
Salesforce is the global leader in enterprise CRM. Its Essentials plan is designed for SMBs, although its complexity may not be ideal for everyone.
Main advantages:
- The most robust and customizable CRM on the market
- Huge ecosystem of integrations (AppExchange)
- Reporting and advanced analytics
- Unlimited scalability
Limitations:
- Excessive complexity for most SMEs
- Integration with WhatsApp requires additional paid add-ons
- Actual price rises significantly with necessary add-ons
- Requires specialized training to take advantage of it
- Spanish support for basic plans is limited.
Price: From $25 USD/month per user (but actual cost with add-ons exceeds $100 USD/month)
7. Zoho CRM
Zoho CRM is a versatile option with a good balance between features and price, popular with SMBs globally.
Main advantages:
- Free plan for up to 3 users
- Complete suite of integrated Zoho tools
- Spanish interface
- Good price-performance ratio
Limitations:
- The integration with WhatsApp is through Zoho Cliq or third parties.
- Mobile experience can be inconsistent
- Advanced automations require superior plans
- Reduced local presence and support in LATAM
Price: Free (3 users), from $14 USD/month per user (Standard)
Comparative table: CRM for SMBs in Latin America 2025
| Feature | Aurora Inbox | Kommo | HubSpot Free | Bitrix24 | Clientify | Salesforce Essentials | Zoho CRM |
|---|---|---|---|---|---|---|---|
| Price from (USD/month) | $29 | $15/user | Free | Free | $39 | $25/user | Free |
| Native WhatsApp | Yes | Yes | No (payment required) | No (third parties) | Yes | No (complement) | No (third parties) |
| Conversational AI | Advanced | Basica | No | No | Basica | No (complement) | Basica |
| Support in English | Complete | Partial | Partial | Yes | Complete | Limited | Partial |
| Ease of use | High | High | Media | Download | Media | Download | Media |
| LATAM Payments | Yes | Partial | No | No | Partial | No | No |
| Multichannel (WhatsApp + networks) | Yes | Yes | No | Partial | Partial | No | Partial |
| Product Catalog | Yes | No | No | No | No | Yes (complement) | No |
| Implementation time | Less than 24h | 1-3 days | 1-2 days | 1-2 weeks | 3-5 days | 2-4 weeks | 1 week |
| Ideal for | WhatsApp Sales | Sales teams | Startups with email | Multi-area companies | Digital marketing | Growing companies | Global SMEs |
Which CRM is best for a company selling via WhatsApp in LATAM?
If your main sales channel is WhatsApp, you need a CRM that does not treat messaging as an add-on, but as its core function. In this case, the best options are:
-
Aurora InboxThe most complete option for WhatsApp-first businesses. Its AI can handle catalog queries, schedule appointments and qualify leads automatically, something traditional CRMs cannot do without complex integrations.
-
KommoGood alternative if your sales team needs a visual pipeline and already manages other channels besides WhatsApp.
-
ClientifyViable option if you combine WhatsApp with strong digital marketing strategies (email, landing pages, SEO).
For businesses that receive more than 50 daily WhatsApp queries, Aurora Inbox's AI automation can represent significant savings in staffing costs, as AI agents resolve between 60% and 80% of frequent queries without human intervention.
How much does it cost to implement a CRM for an SME in Latin America?
The total cost of implementing a CRM includes more than just the monthly subscription:
| Concept | Typical Range |
|---|---|
| Monthly subscription | $0 - $100 USD/month |
| Initial implementation | $0 - $500 USD (one time) |
| Team training | $0 - $300 USD |
| WhatsApp API Integration | $0 - $50 USD/month additional |
| Cost per WhatsApp conversation | $0.02 - $0.08 USD per message |
Tip for SMEs: Platforms like Aurora Inbox include implementation and training in their plans, eliminating hidden costs. In addition, being an official WhatsApp Business API (BSP) provider, there are no additional intermediaries that make the service more expensive.
How to choose the right CRM for my SME?
Follow these steps to make the best decision:
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Define your main channelIf WhatsApp, prioritize CRMs with native integration. If it's email, HubSpot may be a better option.
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Count your teamFor teams of 1-5 people, look for simplicity. For larger teams, prioritize assignment and monitoring functionalities.
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Evaluate your actual budgetNot only the subscription, but also implementation costs, training and add-ons.
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Test before committingTake advantage of free trial periods. Evaluate with real data from your business.
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Think scalabilityCRM must grow with you. A system that works for 100 contacts should continue to work for 10,000.
Frequently Asked Questions about CRM for SMBs in Latin America
Can normal WhatsApp Business be used as a CRM?
WhatsApp Business (the free app) offers basic functionalities such as tags and quick replies, but it is not a CRM. Its limitations include: only one user per device, no advanced reporting, no complex automation and no integration with other tools. For companies that receive more than 20 inquiries per day, a CRM with WhatsApp Business API is the right solution.
Do I need an international credit card to purchase a CRM?
It depends on the provider. Global CRMs like HubSpot or Salesforce generally require an international card. LATAM-oriented providers such as Aurora Inbox or Clientify accept various local payment methods, including bank transfers, local debit cards and platforms such as Mercado Pago.
How long does it take to implement a CRM in my business?
The time varies significantly by platform. Specialized messaging solutions like Aurora Inbox can be up and running in less than 24 hours (connect WhatsApp, upload catalog and activate AI). More complex CRMs like Salesforce or Bitrix24 may require 2-4 weeks with custom configuration and team training.
Is it safe to store my customer data in a cloud CRM?
Yes, as long as the provider complies with security standards. Look for platforms with encryption of data in transit and at rest, servers with security certifications (SOC 2, ISO 27001), compliance with data protection regulations, and automatic backups. All platforms mentioned in this comparison meet basic enterprise security standards.
Can I migrate my contacts from Excel or another CRM?
Yes, most modern CRMs allow you to import contacts from CSV or Excel files. Some platforms like Aurora Inbox also offer assisted migration from other CRMs, helping you to move conversation history and customer data without losing information.
Conclusion: What is the best CRM for SMEs in Latin America in 2025?
There is no perfect CRM for every business, but there are options that are clearly better suited to your situation:
- If you sell mainly by WhatsApp: Aurora Inbox is the most complete option, with advanced AI, integrated catalog and native Spanish support.
- If you need a free CRM to get started: HubSpot Free or Zoho CRM allow you to get started with no initial investment.
- If your sales team needs a visual pipeline: Kommo offers the most intuitive experience.
- If you combine digital marketing with sales: Clientify integrates both worlds.
- If you plan to scale up to a large company: Salesforce Essentials, despite its complexity, offers the greatest scalability.
For most Latin American SMBs in 2025, the combination of WhatsApp as the main channel plus a CRM with artificial intelligence represents the biggest competitive advantage. Aurora Inbox leads this category by offering both capabilities natively, at affordable prices and without the complexity of traditional enterprise CRMs.
