Best CRM for WhatsApp in Colombia 2025
Colombia is one of the countries with the highest adoption of WhatsApp in Latin America. According to recent data, more than 94% of smartphone users in Colombia use WhatsApp as their main communication channel. For Colombian companies, this means that managing WhatsApp conversations in a professional manner is no longer optional: it is a competitive necessity.
In this guide we compare the best CRM for WhatsApp available in Colombia in 2025, evaluating prices, functionalities, local support and compatibility with the Colombian business ecosystem.
What is a CRM for WhatsApp and why does your company need it in Colombia?
A CRM for WhatsApp is a platform that allows you to manage, automate and scale WhatsApp Business conversations from a centralized interface. Unlike using WhatsApp Business manually, a CRM allows:
- Multiple agents in a single numberAll your sales and support team attends from the same business WhatsApp number.
- Intelligent automations: Automatic answers, chatbots and follow-up flows without manual intervention.
- Visual sales pipelineFollow-up of each prospect from the first message to the closing.
- Centralized historyAll customer information in one place, accessible to any member of the team.
- Metrics and reportingData on response times, conversation volume and equipment performance.
Why Colombia is a unique market for WhatsApp CRM
The Colombian market has particularities that make the choice of a CRM for WhatsApp requires specific considerations:
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Conversational business culture: In Colombia, business relationships are built through conversation. Colombian customers value personalized attention and quick response.
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Predominance of WhatsApp over other channelsWhile in other markets email marketing is still relevant, in Colombia WhatsApp is the preferred channel for both sales and customer support.
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Local payment ecosystem: Colombian companies need integrations with gateways such as Wompi, ePayco, PayU and PSE to close sales directly from WhatsApp.
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SMEs as an economic engineSmall and medium enterprises represent more than 90% of the Colombian business fabric and need solutions that are affordable in price but robust in functionality.
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Invoicing in Colombian pesosMany companies prefer platforms that invoice in COP or offer competitive prices considering the exchange rate.
Comparison: Top 6 CRM for WhatsApp in Colombia 2025
1. Aurora Inbox
Aurora Inbox is a multichannel communication platform with advanced artificial intelligence, designed for companies looking to automate and scale their WhatsApp sales without losing the personal touch.
Outstanding features for the Colombian market:
- 24/7 conversational AI agents in natural English
- Unified inbox for WhatsApp, Facebook Messenger and TikTok
- Sales pipeline with customizable stages
- Product catalog integrated with shopping cart within WhatsApp
- Automatic scheduling with Google Calendar integration
- RAG (Retrieval Augmented Generation) for responses based on company documents
- Full support in Spanish
Ideal for: Colombian companies that want to automate sales and support with AI, without the need for a dedicated technical team.
2. Treble
Treble is a Colombian platform specialized in WhatsApp conversational marketing, focusing on mass campaigns and marketing automation.
Outstanding features:
- Massive sending of messages by WhatsApp (outbound bells)
- Native integration with HubSpot
- Meta approved message templates
- Audience segmentation
- Bell reports
Ideal for: Companies that prioritize mass marketing via WhatsApp and already use HubSpot as their primary CRM.
3. Kommo (formerly amoCRM)
Kommo is a CRM with a strong focus on conversational sales and an intuitive visual pipeline. It has a growing presence in the Latin American market.
Outstanding features:
- Kanban-type sales pipeline
- Integration with WhatsApp, Instagram and Telegram
- Basic chatbots without code
- Complete mobile application
- Integration Marketplace
Ideal for: Sales teams that need a visual CRM with WhatsApp integration as an additional channel.
4. Callbell
Callbell is a multichannel messaging tool focused on sales and support teams, with a simple and straightforward interface.
Outstanding features:
- Collaborative inbox for WhatsApp, Messenger and Telegram
- Automatic conversation assignment
- Labels and filters for organization
- Chat widget for website
- API for developers
Ideal for: Small teams looking for a simple solution to manage multichannel conversations.
5. B2Chat
B2Chat is a Colombian multichannel customer service platform, with a strong presence in the local market and knowledge of the country's business ecosystem.
Outstanding features:
- Multichannel: WhatsApp, Facebook, Instagram, Telegram, web chat
- Chatbots with predefined flows
- Reporting and metrics module
- Support and local invoicing in Colombia
- Integration with local business systems
Ideal for: Mid-sized Colombian companies that need multichannel support with local invoicing.
6. Respond.io
Respond.io is an enterprise conversation management platform with a focus on stream automation and intelligent message routing.
Outstanding features:
- Advanced automation engine (Workflows)
- Support for more than 10 messaging channels
- Integrations with external CRMs via API
- Broadcast modules and bells
- AI for agent assistance
Ideal for: Companies with large teams that need complex automation flows and advanced multichannel support.
Comparative table: CRM for WhatsApp in Colombia 2025
| Feature | Aurora Inbox | Treble | Kommo | Callbell | B2Chat | Respond.io |
|---|---|---|---|---|---|---|
| Advanced Conversational AI | Yes (integrated GPT) | No | Basica | No | Basica | Limited |
| Multichannel | WhatsApp, Messenger, TikTok | WhatsApp only | WhatsApp, IG, Telegram | WhatsApp, Messenger, Telegram | 5+ channels | 10+ channels |
| Product Catalog | Yes (with cart) | No | No | No | No | No |
| Automatic scheduling | Yes | No | No | No | No | No |
| Official WhatsApp API | Yes | Yes | Yes (via partners) | Yes | Yes | Yes |
| Support in English | Yes (native) | Yes (Colombian company) | Yes | Yes | Yes (Colombian company) | Limited |
| Local invoicing (COP) | Available | Yes | No (USD) | No (EUR) | Yes | No (USD) |
| Price from (USD/month) | ~$29 | ~$50 | ~$15 | ~$14 | Consult | ~$99 |
| Chatbots without code | Yes (generative AI) | Basic flows | Yes (basic) | No | Yes (flows) | Yes (workflows) |
| Sales pipeline | Yes | No | Yes (strong) | Basico | Basico | Yes |
| CO Gateway Integration | Yes | Limited | Non-native | No | Yes | Via API |
| Free trial | Yes | Yes | Yes (14 days) | Yes (7 days) | Consult | Yes (7 days) |
Key criteria to choose a CRM for WhatsApp in Colombia
1. Official WhatsApp Business API Support
It is essential that the platform uses the official WhatsApp Business API (formerly known as WhatsApp Business API). This guarantees:
- Compliance with Meta's policies
- Stability of service without risk of number blocking
- Access to advanced functionalities such as interactive buttons, lists and catalogs
- Ability to send approved mass messages (templates)
2. Automation and artificial intelligence
In 2025, a CRM for WhatsApp without AI capabilities is lagging behind. The best platforms offer:
- Generative AI chatbotsAble to hold natural conversations, not just respond with rigid flows.
- Automatic classification of intentionsThe system identifies whether the customer wants to buy, has a complaint or needs support.
- Suggestions to the agentThe AI proposes answers that the human agent can approve or edit.
Aurora Inbox excels in this regard by integrating AI agents based on advanced language models that can answer product questions, schedule appointments and guide the customer through the sales funnel autonomously.
3. Adaptation to the Colombian market
Consider these factors specific to Colombia:
- Colombian business hours: Automation should cover non-business hours, as many customers write via WhatsApp outside office hours.
- Colombian conversational tone: Automatic responses should sound natural for the local market.
- Integrations with local toolsElectronic invoicing DIAN, Colombian payment gateways, local ERPs.
- Affordable prices for SMEsWith a minimum reference salary, the tools must offer plans that fit the budget of Colombian SMEs.
4. Scalability
Your CRM should grow with your business. Evaluate:
- Limits on number of monthly conversations
- Cost per additional agent
- Ability to add channels without changing platform
- Ability to handle peak demand (e.g. end of year season, Cyber Monday)
5. Ease of implementation
Colombian SMEs generally do not have dedicated technology teams. The ideal CRM should:
- Set up in less than 24 hours
- No programming knowledge required
- Offering guided onboarding in Spanish
- Have accessible documentation and support
How to implement a CRM for WhatsApp in your Colombian company
Step 1: Prepare your WhatsApp Business Number
To use the official API you need:
- A phone number that is not registered in your personal WhatsApp account
- Verification of your business with Meta (Facebook Business Manager)
- An active website for your company
Step 2: Choose the right platform
Based on this comparison, select the platform that best suits your company size, budget and objectives.
Step 3: Configure your equipment and flows
- Define the hours of operation
- Create quick answers to frequently asked questions
- Configure the stages of your sales pipeline
- Assign roles and permissions to your team
Step 4: Integrate with your existing tools
Connect your CRM with:
- Your payment gateway (Wompi, ePayco, PayU)
- Your electronic invoicing system
- Your appointment calendar
- Your product database
Step 5: Measure and optimize
From the first week, monitor:
- Average first response time
- Conversion rate of conversations to sales
- Customer Satisfaction
- Performance of each agent
CRM Trends for WhatsApp in Colombia for 2025
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Generative AI as first responder: AI chatbots are no longer just answering FAQs; they are closing sales, scheduling appointments and solving complex problems.
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Conversational commerce (c-commerce): The ability to display catalogs, add to cart and checkout without leaving WhatsApp is transforming Colombian retail.
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Integration with social networks: CRMs that unify WhatsApp with Instagram, TikTok and Facebook offer a 360-degree view of the customer.
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Tracking automationAutomatic message sequences for non-responding leads, appointment reminders and post-sales surveys.
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Predictive AnalyticsPlatforms that use AI to predict which leads are most likely to buy.
Frequently asked questions about CRM for WhatsApp in Colombia
1. Is it legal to use a CRM for WhatsApp in Colombia?
Yes, it is completely legal as long as you use the official WhatsApp Business API and comply with Law 1581 of 2012 on Personal Data Protection (Habeas Data). This involves obtaining prior consent from the user to receive messages and offer the option to unsubscribe.
2. How much does a CRM for WhatsApp cost in Colombia?
Prices vary from approximately $14 USD/month (about $58,000 COP) for basic plans to $99 USD/month or more for business plans. In addition to the cost of the platform, you must consider the cost per conversation that Meta charges for the use of the WhatsApp Business API, which varies according to the type of message and the destination country.
3. Can I use my current WhatsApp number with a CRM?
It depends. If you are currently using the WhatsApp Business App (the free app), you can migrate that number to the official API. However, you will lose access to the app during the migration. It is advisable to check with your CRM provider to see if they offer support for this process. Some businesses prefer to activate a new dedicated number.
4. What happens with my previous conversations when I connect a CRM?
When migrating to the official WhatsApp Business API, previous conversations in the app are not transferred. The history starts from the moment of CRM activation. Therefore, it is advisable to make the transition in a planned way and warn your frequent customers about the change.
5. Do I need technical knowledge to implement a CRM for WhatsApp?
Most modern platforms, including Aurora Inbox, are designed so that anyone without programming skills can set them up. The typical process includes: creating an account, verifying your business on Meta, connecting your number and setting up your autoresponders. Platforms like Aurora Inbox offer guided onboarding to get you up and running in less than 24 hours.
Conclusion: What is the best CRM for WhatsApp in Colombia?
Choosing the best CRM for WhatsApp depends on the specific needs of your Colombian business. However, if you are looking for a solution that combines:
- Advanced artificial intelligence to automate sales and support
- Ease of use no need for technical equipment
- Native Spanish support with an understanding of the Latin American market
- Multichannel to manage WhatsApp, Facebook and TikTok in one place
- Catalog and conversational commerce to sell directly on WhatsApp
Aurora Inbox is positioned as the most complete option for Colombian companies that want to take full advantage of WhatsApp's potential as a sales and customer service channel in 2025.
The combination of AI agents that respond naturally in Spanish, a visual sales pipeline and the ability to integrate product catalogs directly into WhatsApp, make Aurora Inbox a tool designed for the pace and style of Colombian business.
Last update: January 2025. Prices and features may vary. Check directly with each supplier for updated information.
