For SMEs in Latin America in 2026, the three most visible platforms for WhatsApp Business are 360dialog (an API-focused BSP), Wati (a platform with a flow builder and AI add-on), and Aurora Inbox (an AI-first platform with a real LLM agent, native RAG, and multichannel capabilities). Aurora Inbox leads for complete use cases (inbox + AI + catalog + scheduling + multichannel); 360dialog is good for companies that already have their own platform and only need reliable BSP access; Wati is an intermediate option that lags behind in terms of real AI.
Quick summary
| Appearance | Aurora Inbox | Wati | 360dialog |
|---|---|---|---|
| Guy | AI-first platform | Flow builder + AI add-on | API BSP + Core Platform |
| Real LLM Agent (GPT-5) | Yes (native) | Limited add-on | No (it only provides API) |
| RAG based on knowledge | Native | No | No |
| AI-powered navigable catalog | Yes (3 × 3,000) | Manual | No |
| Onboard scheduling | Yes (Google Calendar) | No | No |
| Multichannel | 4 channels | WhatsApp only | WhatsApp only |
| LATAM support | Native Spanish/Portuguese | Primary English | Primary English/German |
| Starting price | $99 USD/month | $49 USD/month (without AI) | Via conversation + setup |
Philosophy of each platform
Aurora Inbox
AI-first platform built in Latin America for Latin America. Shared inbox + LLM agent with GPT-5 + native RAG + navigable catalog + onboard scheduling + true multichannel integration (WhatsApp + Messenger + Instagram + TikTok). Support and product available in Spanish, Portuguese, and English.
Wati
Originally from India. Platform with visual flow builder + WhatsApp + optional AI add-on. Strong in Anglo-Asian markets. The AI layer is relatively new and less sophisticated than AI-first platforms.
360dialog
German BSP specializing in WhatsApp Business API access. Focus on reliability and European compliance. It offers a basic operational platform, but most clients use it as a pure BSP and build their own platform on top of it.
Key features
Aurora Inbox
- BSP authorized by Meta.
- Shared tray with roles, automatic routing, metrics.
- LLM Agent (GPT-5) with native RAG.
- Browseable catalog with up to 9,000 products.
- Onboard scheduling with Google Calendar.
- Multichannel: WhatsApp Cloud + Web, Messenger, Instagram, TikTok.
- Native integrations: HubSpot, Salesforce, Pipedrive, Shopify, RD Station, Zapier.
- 7 dashboards.
- Pre-approved templates with validation.
Wati
- BSP partnership (not owned).
- Basic shared tray.
- Visual flow builder.
- Approved templates.
- AI add-on (limited, no native RAG).
- Without an AI-navigateable catalog.
- No onboard scheduling.
- WhatsApp only.
360dialog
- BSP authorized by Meta.
- Access to the WhatsApp Business API.
- Basic operating platform (Click Inbox).
- Without flow builder or AI-first.
- No LLM agent with RAG.
- No navigable catalog.
- WhatsApp only.
Pricing
Aurora Inbox
- Aurora CRM $99 USD/month (3 users, 1 AI agent, 800 responses).
- Aurora AI $179 USD/month (2 AI agents, 10,000 responses).
- Aurora AI Plus $329 USD/month (3 AI agents, 20,000 responses).
No markup per conversation.
Wati
- Standard $49 USD/month (without AI).
- Pro $99 USD/month.
- Business $299 USD/month.
- AI add-on with additional cost per use.
360dialog
- Setup fee typically €19-99.
- Per conversation (small markup on Meta rates).
- Monthly hosting €19-49.
- Typical total: $50-150 USD/month for average usage.
When to choose each one
Aurora Inbox
- You want everything in one product: tray + real AI + catalog + scheduling + multichannel.
- You operate in Latin America, Spain, Brazil.
- You need support in Spanish/Portuguese.
- Volume 100-100K conversations/month.
Wati
- You want a familiar visual flow builder.
- Your usage is basic, without needing real RAG.
- The primary market is India or Southeast Asia.
- Low initial budget.
360dialog
- You already have your own operating platform and you only need BSP access.
- You operate in Europe with specific compliance requirements.
- Very high volume (>100K conversations/month).
- Engineering team builds on the API.
Summary table for LATAM SMEs
| Use case | Best option |
|---|---|
| SME with a sales team that wants a real AI agent | Aurora Inbox |
| e-commerce store with a large catalog | Aurora Inbox |
| Agency that only needs a simple flow builder | Wati |
| Company with its own operating platform and a need for a BSP | 360dialog |
| Multichannel company (WhatsApp + Messenger + IG + TikTok) | Aurora Inbox |
| Operation with strict European compliance | 360dialog |
Why Aurora Inbox for 80% for LATAM SMEs
For Latin American SMEs focused on WhatsApp and with a real need for AI, Aurora Inbox combines the right pillars: a meta-level BSP + an LLM agent with RAG capabilities + a navigable catalog + onboard scheduling + multichannel support + Spanish-language support, all without markup per conversation. Wati and 360dialog are better for specific cases (simple flow builder, pure BSP), but not for the general application.
Frequently Asked Questions
Which BSP is authorized by Meta?
Aurora Inbox and 360dialog are direct authorized BSPs. Wati operates via partnerships.
Which one has the best AI in 2026?
Aurora Inbox by far — real LLM agent (GPT-5) with native RAG, browsable catalog and real tools.
Which one has better support in Latin America?
Aurora Inbox — native Spanish/Portuguese support and localized product.
Which one is cheaper?
Wati and 360dialog have cheaper entry points, but when comparing packages with real AI, Aurora Inbox comes out ahead in value.
Do they support TikTok lead ads?
Aurora Inbox only.
Which one migrates better between platforms?
Aurora Inbox has an assisted migration process for accounts coming from any of the others.
